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Neuromarketing
Nufer, Gerd; Wallmeier, Miriam - 2010
Schnittstellendisziplin aus den Bereichen Kognitionswissenschaften, Neurowissenschaften und der Marktforschung. Die Neurowissenschaften können …
Persistent link: https://www.econbiz.de/10009521941
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Emotions, advertising and consumer choice
Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003463424
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Neuroeconomic Studies in Industrial Organization : Brand, Advertising and Price Effects on Consumer Valuation and Choice
Tremblay, Carol Horton - 2018
Neuroeconomics makes use of new data and tools from neuroscience to enrich the study of economic decision-making. This chapter introduces neuroeconomic methods and surveys a number of contributions to the literature regarding brain responses to brands, advertisements, pricing and product...
Persistent link: https://www.econbiz.de/10012928519
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Motivation research in advertising and marketing
Smith, George Horsley - 1954
Persistent link: https://www.econbiz.de/10000674520
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Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar; Patrick, Vanessa M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald; Coulter, Robin Higie - 2009
Persistent link: https://www.econbiz.de/10003793919
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The gear model of advertising : modelling human response to advertising stimuli
Cramphorn, Michael E.; Meyer, Denny - In: International journal of market research : JMRS ; the … 51 (2009) 3, pp. 319-339
Persistent link: https://www.econbiz.de/10003847196
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The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex; Muehling, Darrel D. - In: Journal of marketing communications 16 (2010) 5, pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
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Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin; Wan, Chin-Sheng; Lee, Hsin-Yi - In: Tourism management : research, policies, practice 29 (2008) 1, pp. 146-150
Persistent link: https://www.econbiz.de/10003569276