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The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.; Broekhuizen, Thijs L. J.; … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
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How to make accurate market share forecasts with structural response models
Whitlark, David; Geurts, Michael D. - In: Advances in business and management forecasting 3 (2002), pp. 65-72
Persistent link: https://www.econbiz.de/10003750898
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Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna; Thomas-Agnan, Christine; Simioni, Michel - 2018
Persistent link: https://www.econbiz.de/10012267477
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Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler; Pittman, Matthew - In: International journal of advertising : the review of … 43 (2024) 1, pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
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Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
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The Korean language and the effects of its honorifics system in advertising : deferential vs. informal speech as regulatory prime on persuasive impact
Han, Jin K.; Sohn, Yong Seok; Yoo, Kun Woo - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 321-333
Persistent link: https://www.econbiz.de/10011312171
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Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung; Ko, Eunju; Zhang, Ting; Mattila, Pekka - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
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Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
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'Switching On' National Identity : Korean Consumers' Responses to Ads Using Patriotic Appeals
Yoo, Jinnie - 2015
While the use of patriotic messages in advertising has been widespread in Korea, the effect of such messages on consumer responses has been largely unexplored. Therefore, this study attempted to explore how Korean consumers respond to ads using patriotic appeals. Specifically, this study...
Persistent link: https://www.econbiz.de/10013027384
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Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622