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Werbewirkung
Markenführung
17,004
Brand management
16,982
Marketingmanagement
16,903
Marketing management
16,085
Konsumentenverhalten
10,966
Consumer behaviour
10,953
Markenimage
7,327
Brand image
7,191
Markenartikel
5,389
Brand
5,376
Perception
5,346
Wahrnehmung
5,281
Beziehungsmarketing
4,304
Relationship marketing
4,297
Marketing
4,219
Theorie
3,287
Theory
3,264
Deutschland
3,234
Germany
3,071
Online-Marketing
2,657
Internet marketing
2,586
Social Web
2,429
Social web
2,425
Markenpolitik
2,191
USA
2,125
United States
2,069
Advertising effects
1,694
Strategisches Management
1,466
Werbung
1,461
Advertising
1,363
Internationales Marketing
1,333
International marketing
1,291
Unternehmenserfolg
1,222
Firm performance
1,213
Innovation
1,213
Strategic management
1,133
Customer satisfaction
1,101
Kundenzufriedenheit
1,098
Einzelhandel
1,086
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Undetermined
793
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231
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1,337
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369
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5
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1,217
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1,217
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95
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65
Graue Literatur
61
Non-commercial literature
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46
Arbeitspapier
43
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24
Sammelwerk
24
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19
Fallstudie
19
Lehrbuch
16
Aufsatzsammlung
14
Textbook
14
Conference paper
12
Konferenzbeitrag
12
Bibliografie enthalten
8
Bibliography included
8
Guidebook
4
Ratgeber
4
Konferenzschrift
3
Collection of articles written by one author
2
Conference proceedings
2
Reprint
2
Sammlung
2
Abstract
1
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1
Bibliografie
1
CD-ROM, DVD
1
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1
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1
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1
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1
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English
1,471
German
241
French
1
Italian
1
Polish
1
Spanish
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Esch, Franz-Rudolf
20
Pelsmacker, Patrick de
17
Dens, Nathalie
15
Bauer, Hans H.
11
Gierl, Heribert
11
Huber, Frank
11
Pauwels, Koen
8
Chandon, Pierre
7
Fuchs, Wolfgang
7
Romaniuk, Jenni
7
Unger, Fritz
7
Bellman, Steven
6
Erfgen, Carsten
6
Malik, Garima
6
Septianto, Felix
6
Sreejesh, S.
6
Srivastava, R. K.
6
Usman, Osly
6
Vashisht, Devika
6
Brunner, Christian Boris
5
Chen, Huan
5
Diehl, Sandra
5
Hayes, Jameson L.
5
Jain, Amit
5
Ko, Eunju
5
Matthes, Jörg
5
Meyer, Frederik
5
Nufer, Gerd
5
Rempel, Jan Eric
5
Smit, Edith G.
5
Srinivasan, Shuba
5
Taylor, Charles Raymond
5
Verhellen, Yann
5
Wansink, Brian
5
Wilbur, Kenneth C.
5
Wilson, Rick T.
5
Bae, Mikyeung
4
Baxter, Stacey M.
4
Burmann, Christoph
4
Ceyp, Michael
4
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Springer Fachmedien Wiesbaden
6
Deutsche Werbewissenschaftliche Gesellschaft
4
Fachhochschule Reutlingen / European School of Business
2
Helmut-Schmidt-Universität
2
Springer Gabler <Firma>
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA <12., 2013, Zagreb>
1
NetLibrary, Inc
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Published in...
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Journal of marketing communications
64
Journal of business research : JBR
62
International journal of advertising : the review of marketing communications
49
Journal of advertising research
39
International journal of advertising : the quarterly review of marketing communications
38
Journal of promotion management : JPM
34
The journal of product & brand management
32
Psychology & marketing
31
SpringerLink / Bücher
30
The journal of brand management : an international journal
25
Journal of advertising : official publication of the American Academy of Advertising
24
Journal of promotion management : innovations in planning and applied research
24
Journal of retailing and consumer services
24
International journal of internet marketing and advertising : IJIMA
21
Marketing : ZFP ; journal of research and management
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing research : JMR
15
Marketing letters : a journal of research in marketing
15
Asia Pacific journal of marketing and logistics
13
European journal of marketing : EJM
13
The journal of consumer marketing
13
Journal of global marketing
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing
11
Journal of the Academy of Marketing Science
11
Marketing intelligence & planning
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Research
10
Springer eBook Collection / Business and Economics
10
International journal of sports marketing & sponsorship
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of international consumer marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of marketing management : MM
8
Journal of strategic marketing
8
European journal of marketing
7
Faculty & research / Insead : working paper series
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
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Source
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ECONIS (ZBW)
1,705
EconStor
4
USB Cologne (EcoSocSci)
2
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1
The influence of alcohol on advertising
perception
and recall during a sports viewing experience
Ellert, Guido
;
Schafmeister, Guido
;
Mueller, Florian
; …
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
Saved in:
2
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
3
The impact of 3d virtual haptics in marketing
Jin, Seung-A. Annie
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10008902983
Saved in:
4
Olfaktorische Reize in der Kommunikation
Rempel, Jan Eric
;
Esch, Franz-Rudolf
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 775-791)
.
2009
Persistent link: https://www.econbiz.de/10003766176
Saved in:
5
Haptische Reize in der Kommunikation
Nickel, Oliver
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 793-818)
.
2009
Persistent link: https://www.econbiz.de/10003766181
Saved in:
6
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
7
More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.
;
Mukherjee, Anirban
;
Chattopadhyay, Amitava
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10014322176
Saved in:
8
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
9
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
10
The effect of perceived advertising effort on brand
perception
: implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
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