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~subject:"Werbewirkung"
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Werbewirkung
Brand image
11,229
Markenimage
11,117
Nonprofit-Organisation
9,044
Nonprofit organization
8,239
Brand management
7,296
Markenführung
7,256
Consumer behaviour
6,918
Konsumentenverhalten
6,853
International
5,855
Brand
3,370
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3,339
Welt
2,469
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2,403
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2,046
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2,037
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1,969
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1,916
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1,865
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1,859
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1,814
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1,787
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1,269
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1,269
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1,161
Social web
1,161
Advertising effects
1,049
Fundraising
1,049
Online-Marketing
1,027
Internet marketing
1,014
Nonprofit-Marketing
905
Designation of origin
899
Herkunftsbezeichnung
899
Nonprofit marketing
897
Marketingmanagement
855
Marketing management
849
Nonprofit-Management
808
Nonprofit management
807
Corporate social responsibility
772
Multinationales Unternehmen
770
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150
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903
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988
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65
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Pelsmacker, Patrick de
10
Gierl, Heribert
9
Dens, Nathalie
8
Bauer, Hans H.
7
Sreejesh, S.
7
Vashisht, Devika
7
Erfgen, Carsten
6
Esch, Franz-Rudolf
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Langner, Tobias
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Romaniuk, Jenni
5
Roy, Subhadip
5
Sattler, Henrik
5
Verhellen, Yann
5
Arora, Nilesh
4
Bae, Mikyeung
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Draganska, Michaela
4
Herrmann, Jean-Luc
4
Huber, Frank
4
Jang, Soocheong
4
Kim, Dong Hoo
4
Motta, Massimo
4
Mäder, Ralf
4
Nagar, Komal
4
Pauwels, Koen
4
Penta, Antonio
4
Pradhan, Debasis
4
Rempel, Jan Eric
4
Rosengren, Sara
4
Septianto, Felix
4
Srinivasan, Shuba
4
Srivastava, R. K.
4
Terlutter, Ralf
4
Usman, Osly
4
White, Katherine
4
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Springer Fachmedien Wiesbaden
5
Books on Demand GmbH <Norderstedt>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Universität Mannheim
1
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Journal of business research : JBR
45
Journal of marketing communications
41
International journal of advertising : the quarterly review of marketing communications
33
The journal of product & brand management
31
International journal of advertising : the review of marketing communications
27
Psychology & marketing
22
Journal of advertising research
21
Journal of advertising : official publication of the American Academy of Advertising
18
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
18
The journal of brand management : an international journal
18
International journal of internet marketing and advertising : IJIMA
17
Journal of retailing and consumer services
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Marketing letters : a journal of research in marketing
14
European journal of marketing : EJM
13
Marketing intelligence & planning
12
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing : ZFP ; journal of research and management
10
SpringerLink / Bücher
10
International journal of hospitality management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
The journal of consumer marketing
8
Journal of the Academy of Marketing Science
7
Tourism management : research, policies, practice
7
International journal of sports marketing & sponsorship
6
International review on public and non-profit marketing
6
Journal of current issues and research in advertising : JCIRA
6
Journal of nonprofit & public sector marketing
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
European journal of marketing
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing research : JMR
5
Research
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Young consumers : insight and ideas for responsible marketers
5
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ECONIS (ZBW)
1,049
USB Cologne (EcoSocSci)
3
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1
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
2
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
Saved in:
3
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
4
Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid
;
Nilsson, Artur
;
Västfjäll, Daniel
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
Saved in:
5
The moderating role of religiosity on nonprofit advertising
Hopkins, Christopher D.
;
Shanahan, Kevin J.
;
Raymond, …
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 23-31
Persistent link: https://www.econbiz.de/10010237687
Saved in:
6
Celebrity endorsement and involvement with the social cause in nonprofit organizations
García de los Salmones, Ma del Mar
;
Dominguez, Rafael
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011627710
Saved in:
7
The effects of the facial expression of beneficiaries in charity appeals and psychological involvement on donation intentions : evidence from an online experiment
Cao, Xiaoxia
;
Jia, Lei
- In:
Nonprofit management & leadership
27
(
2017
)
4
,
pp. 457-473
Persistent link: https://www.econbiz.de/10011717085
Saved in:
8
Trust me, I am famous : legitimating attractive celebrities as credible endorsers for charitable organisations
Leclercq, Thomas
;
Denis, Etienne
;
Hoornaert, Steven
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10014549723
Saved in:
9
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
10
Pronouns, positioning, and persuasion in top nonprofits' donor appeals
Lentz, Paula
;
Getchell, Kristen
;
Dubinsky, James
;
Kerr, …
- In:
International journal of business communication : IJBC …
61
(
2024
)
3
,
pp. 524-548
Persistent link: https://www.econbiz.de/10014635870
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