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Werbewirkung
Brand management
17,665
Markenführung
17,251
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12,308
Consumer behaviour
9,444
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9,351
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7,289
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5,431
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3,022
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2,620
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2,562
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2,540
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2,229
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2,200
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1,997
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1,994
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1,784
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1,755
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1,453
United States
1,371
Advertising effects
1,319
Werbung
1,063
Advertising
933
Vereinigte Staaten
914
Luxury goods
895
Luxusgüter
893
Einzelhandel
871
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839
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838
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825
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1,139
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197
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Pelsmacker, Patrick de
17
Dens, Nathalie
15
Gierl, Heribert
12
Esch, Franz-Rudolf
11
Huber, Frank
10
Bauer, Hans H.
9
Romaniuk, Jenni
8
Septianto, Felix
7
Erfgen, Carsten
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Bellman, Steven
5
Brunner, Christian Boris
5
Hayes, Jameson L.
5
Kennedy, Rachel
5
Ko, Eunju
5
Matthes, Jörg
5
Meyer, Frederik
5
Pauwels, Koen
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Faulkner, Margaret
4
Gilal, Faheem Gul
4
Gilal, Naeem Gul
4
Gilal, Rukhsana Gul
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Kenning, Peter
4
Knoll, Johannes
4
Kulczynski, Alicia
4
Milfeld, Tyler
4
Muehling, Darrel D.
4
Nöcker, Ralf
4
Pittman, Matthew
4
Plassmann, Hilke
4
Rempel, Jan Eric
4
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Deutsche Werbewissenschaftliche Gesellschaft
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Advertising Research Foundation
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Helmut-Schmidt-Universität
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Chambre de commerce et d'industrie de Paris
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Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Market Research Society
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
53
International journal of advertising : the review of marketing communications
46
Journal of marketing communications
40
International journal of advertising : the quarterly review of marketing communications
32
The journal of product & brand management
32
Journal of advertising research
28
Journal of promotion management : JPM
26
The journal of brand management : an international journal
26
Psychology & marketing
23
SpringerLink / Bücher
21
Journal of promotion management : innovations in planning and applied research
20
International journal of internet marketing and advertising : IJIMA
19
Journal of retailing and consumer services
16
Marketing : ZFP ; journal of research and management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
13
Marketing letters : a journal of research in marketing
13
Marketing intelligence & planning
12
Asia Pacific journal of marketing and logistics
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of the Academy of Marketing Science
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
European journal of marketing : EJM
8
Gabler Edition Wissenschaft
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
International journal of sports marketing & sponsorship
8
Journal of strategic marketing
8
Springer eBook Collection / Business and Economics
8
The journal of consumer marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of global marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Research
7
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
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ECONIS (ZBW)
1,329
USB Cologne (EcoSocSci)
3
EconStor
1
OLC EcoSci
1
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1
Neuromarketing
Nufer, Gerd
;
Wallmeier, Miriam
-
2010
Schnittstellendisziplin aus den Bereichen Kognitionswissenschaften, Neurowissenschaften und der
Marktforschung
. Die Neurowissenschaften können …
Persistent link: https://www.econbiz.de/10009521941
Saved in:
2
Emotional responses to marketing communication
Hansen, Flemming
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 559-589)
.
2009
Persistent link: https://www.econbiz.de/10003766121
Saved in:
3
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
Häusel, Hans-Georg
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10003400798
Saved in:
4
Neuroeconomic Studies in Industrial Organization : Brand, Advertising and Price Effects on Consumer Valuation and Choice
Tremblay, Carol Horton
-
2018
Neuroeconomics makes use of new data and tools from neuroscience to enrich the study of economic decision-making. This chapter introduces neuroeconomic methods and surveys a number of contributions to the literature regarding brain responses to brands, advertisements, pricing and product...
Persistent link: https://www.econbiz.de/10012928519
Saved in:
5
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
Häusel, Hans-Georg
-
2012
-
2. Aufl.
Persistent link: https://www.econbiz.de/10009657021
Saved in:
6
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
Häusel, Hans-Georg
(
ed.
)
-
2019
-
4. Auflage
Persistent link: https://www.econbiz.de/10012040757
Saved in:
7
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
Häusel, Hans-Georg
(
ed.
)
-
2014
-
3. Auflage
Der Diplom-Psychologe und erfolgreiche Keynote-Speaker Hans-Georg Häusel hat Beiträge namhafter Experten und Wissenschaftler zum Thema Neuromarketing zusammengestellt, das Erkenntnisse aus der Hirnforschung auf Fragen des Konsumverhaltens und des Marketings überträgt. (Sabine Roeske)
Persistent link: https://www.econbiz.de/10014007172
Saved in:
8
Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
-
2010
Persistent link: https://www.econbiz.de/10008665145
Saved in:
9
The Role of the psychologist in market and advertising research
Wulfeck, Wallace H.
-
2008
Persistent link: https://www.econbiz.de/10003609459
Saved in:
10
Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
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