Narrow search
Showing 1 - 10 of 3,721
Cover Image
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Cover Image
Gamification in marketing : an empirical study of differences in user psychology among services using gamification
Hamada, Shunya; Wakabayashi, Yasunaga - In: The Kyoto economic review 83 (2014) 1/2, pp. 27-57
Persistent link: https://www.econbiz.de/10011407754
Cover Image
Exploring YouTube marketing communication : brand awareness, brand image and purchase intention in the millennial generation
Febriyantoro, Mohamad Trio - In: Cogent business & management 7 (2020) 1, pp. 1-17
Companies can use digital media in promoting their business or social media like Facebook, Instagram, YouTube. Many researchers examine the effects of different uses of social media on consumer buying behavior from different perspectives. The purpose of this research is to see the application of...
Persistent link: https://www.econbiz.de/10012621943
Cover Image
Improving sustainable fashion marketing and advertising : a reflection on framing message and target audience
Guedes, Biatriz; Paillard-Bardey, Aurore C.; Schat, Anke - In: International journal of market research 62 (2020) 2, pp. 124-126
Persistent link: https://www.econbiz.de/10012214125
Cover Image
Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank; Regier, Stefanie; Rinino, Maxime - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
Cover Image
Emotions, advertising and consumer choice
Hansen, Flemming; Christensen, Sverre Riis - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003463424
Cover Image
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E. (ed.); Wiesen, S. Jonathan (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003433275
Cover Image
Consumer Insight : emotionspsychologie Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003408673
Cover Image
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Cover Image
Wenn doppelt (nicht) besser hält : kann die Wirkung von positiven Medienberichten über eine Marke durch Werbung verstärkt werden?
Germelmann, Claas Christian; Gröppel-Klein, Andrea - In: Marketing : ZFP ; journal of research and management 29 (2007) 4, pp. 217-232
Persistent link: https://www.econbiz.de/10003585067