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Werbewirkung
Consumer behaviour
33
Konsumentenverhalten
33
Marketing
20
Brand management
19
Markenführung
19
Beziehungsmarketing
16
Relationship marketing
16
USA
16
United States
15
Brand
14
Markenartikel
14
Marketing management
14
Marketingmanagement
14
Brand image
13
Markenimage
13
Internet marketing
11
Online-Marketing
11
Social Web
11
Social web
11
Theory
10
Advertising effects
9
Theorie
9
Market research
8
Marktforschung
8
Service quality
8
Social network
8
Soziales Netzwerk
8
Customer satisfaction
7
E-commerce
7
Electronic Commerce
7
Kundenzufriedenheit
7
Viral marketing
7
Virales Marketing
7
B-to-B-Marketing
6
Business-to-business marketing
6
Customer integration
6
Dienstleistungsqualität
6
Kundenintegration
6
Salespeople
6
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English
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Calder, Bobby J.
9
Malthouse, Edward C.
7
Isaac, Mathew S.
1
Schaedel, Ute
1
Wang, Jing
1
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J. L. Kellogg Graduate School of Management
1
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Cutting edge international research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Kellogg on advertising & media : the Kellogg School of Management
1
Medien im Marketing : Optionen der Unternehmenskommunikation
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The handbook of communication engagement
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ECONIS (ZBW)
9
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1
Media engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
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2
Media engagement
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 253-291)
.
2009
Persistent link: https://www.econbiz.de/10003771420
Saved in:
3
Media engagement and advertising : transportation, matching, transference and intrusion
Wang, Jing
;
Calder, Bobby J.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 546-555
Persistent link: https://www.econbiz.de/10003884471
Saved in:
4
An experimental study of the relationship between online engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
;
Schaedel, Ute
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 321-331
Persistent link: https://www.econbiz.de/10003893295
Saved in:
5
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
Saved in:
6
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
Saved in:
7
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Cutting edge international research
,
(pp. 333-345)
.
2010
Persistent link: https://www.econbiz.de/10003985213
Saved in:
8
How to capture consumer experiences : a context-specific approach to measuring engagement : predicting consumer behavior across qualitatively different experiences
Calder, Bobby J.
;
Isaac, Mathew S.
;
Malthouse, Edward C.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10011486042
Saved in:
9
From advertising to engagement
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
The handbook of communication engagement
,
(pp. 411-420)
.
2018
Persistent link: https://www.econbiz.de/10011871822
Saved in:
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