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~subject:"Werbewirkung"
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Werbewirkung
Advertising
28
Consumer behaviour
24
Werbung
24
Konsumentenverhalten
22
Advertising effects
21
USA
11
United States
11
Gesundheit
7
Health
7
Children
5
Environmental consciousness
5
Internet marketing
5
Kinder
5
Online-Marketing
5
Service quality
5
Social Web
5
Social web
5
Umweltbewusstsein
5
Services marketing
4
Arzneimittel
3
Data security
3
Datensicherheit
3
Dienstleistungsqualität
3
Gesundheitswesen
3
Gewalt
3
Green marketing
3
Health care system
3
IT crime
3
IT-Kriminalität
3
Pharmaceuticals
3
Satisfaction
3
Target group
3
Theorie
3
Theory
3
Violence
3
Zielgruppe
3
Zufriedenheit
3
Öko-Marketing
3
Advertising regulation
2
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16
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3
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3
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1
Collection of articles of several authors
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English
21
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Stafford, Marla Royne
20
Fox, Alexa K.
5
Kowalczyk, Christine M.
3
Pounders, Kathrynn
3
Deitz, George
2
Deitz, George D.
2
Levy, Marian
2
Martinez, Jennifer
2
Myers, Susan D.
2
Oakley, Jared
2
Cheng, Hong
1
Chu, Shu-Chuan
1
Coleman, Joshua T.
1
Deng, Tao
1
Gilbert, Jonathan Ross
1
Huang, Jianping
1
Lee, Young Woo
1
Lee, Younghwa
1
Myers, Susan W.
1
Peasley, Michael C.
1
Sheinin, Daniel A.
1
Stafford, Thomas F.
1
Willis, Erin
1
Yoon, Sukki
1
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International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Journal of current issues and research in advertising : JCIRA
2
Advertising and violence : concepts and perspectives
1
Advertising, promotion, and new media
1
Green advertising and the reluctant consumer
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Psychology & marketing
1
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ECONIS (ZBW)
21
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1
Mobile promotional communication and machine persuasion : a new paradigm for source effects?
Stafford, Thomas F.
- In:
Advertising, promotion, and new media
,
(pp. 278-297)
.
2015
Persistent link: https://www.econbiz.de/10011708689
Saved in:
2
Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.
;
Myers, Susan W.
;
Stafford, Marla Royne
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
Saved in:
3
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
4
Programme-ad congruence : integrating advertising and entertainment
Myers, Susan D.
;
Stafford, Marla Royne
;
Deitz, George
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 61-90
Persistent link: https://www.econbiz.de/10010256886
Saved in:
5
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
6
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
7
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 77-94)
.
2014
Persistent link: https://www.econbiz.de/10010399381
Saved in:
8
Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 151-160)
.
2015
Persistent link: https://www.econbiz.de/10010498511
Saved in:
9
Are products more real on reality shows? : an exploratory study of product placement in reality television programming
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 248-266
Persistent link: https://www.econbiz.de/10009671475
Saved in:
10
Reaching consumers through effective health messages : a public health imperative
Stafford, Marla Royne
;
Levy, Marian
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 85-87
Persistent link: https://www.econbiz.de/10011292332
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