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Werbewirkung
Social Web
20,861
Social web
20,830
Online-Marketing
13,270
Internet marketing
13,154
Consumer behaviour
7,665
Konsumentenverhalten
7,657
Kundenintegration
4,053
Customer integration
4,046
Beziehungsmarketing
3,719
Relationship marketing
3,713
Electronic Commerce
3,344
E-commerce
3,153
Viral marketing
2,911
Virales Marketing
2,909
Online-Handel
2,783
Online retailing
2,779
Soziales Netzwerk
2,514
Markenführung
2,468
Brand management
2,467
Social network
2,334
Advertising effects
2,233
Internet
2,230
Advertising
1,907
Werbung
1,906
Digitalisierung
1,791
Social media
1,786
Digitization
1,729
social media
1,702
Marketingmanagement
1,579
Marketing management
1,560
Innovationsmanagement
1,444
Innovation management
1,422
Innovation
1,412
Markenimage
1,403
Brand image
1,394
Deutschland
1,244
Germany
1,196
Betriebliche Wertschöpfung
1,194
Value creation
1,193
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476
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English
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German
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Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Reijmersdal, Eva A. van
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Bellman, Steven
9
D'Annunzio, Anna
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Pauwels, Koen
8
Pelsmacker, Patrick de
8
Penta, Antonio
8
Tucker, Catherine E.
8
Zhu, Yi
8
Chen, Huan
7
Dwivedi, Yogesh Kumar
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Vashisht, Devika
7
Voorveld, Hilde
7
Yang, Yanwu
7
Abhishek, Vibhanshu
6
Abou Nabout, Nadia
6
Arora, Taanika
6
Bart, Yakov
6
Campbell, Colin L.
6
Chintagunta, Pradeep K.
6
Decarolis, Francesco
6
Fesenmaier, Daniel R.
6
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
3
IGI Global
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OECD
2
Peter Lang GmbH
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Technische Universität Braunschweig
2
Advertising Research Foundation
1
Association of National Advertisers
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Universität Bremen
1
Verlag Dr. Kovač
1
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International journal of advertising : the review of marketing communications
82
Journal of advertising research
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of marketing communications
59
Journal of business research : JBR
57
International journal of internet marketing and advertising : IJIMA
53
Journal of promotion management : innovations in planning and applied research
42
International journal of advertising : the quarterly review of marketing communications
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of retailing and consumer services
29
Journal of marketing research : JMR
24
Journal of promotion management : JPM
24
Psychology & marketing
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of advertising : official publication of the American Academy of Advertising
21
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Marketing intelligence & planning
16
Journal of marketing research
15
Quantitative marketing and economics : QME
14
Journal of current issues and research in advertising
13
Journal of electronic commerce research : JECR
13
Journal of marketing
12
Electronic commerce research
11
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of internet commerce
11
Marketing science
11
Young consumers : insight and ideas for responsible marketers
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Electronic commerce research and applications
9
Journal of retailing
9
CESifo working papers
8
Cogent business & management
8
European journal of marketing
8
International journal of technology marketing : IJTMkt
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
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ECONIS (ZBW)
2,238
EconStor
4
USB Cologne (EcoSocSci)
1
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1
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
2
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
3
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
4
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
5
Attitudes towards brands and advertisements : qualitative and thematic analysis of social media data
Mogaji, Emmanuel
;
Farinloye, Temitope
- In:
Contemporary issues in social media marketing
,
(pp. 206-216)
.
2018
Persistent link: https://www.econbiz.de/10011715084
Saved in:
6
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
7
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
8
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
Social and environmental issues in advertising
,
(pp. 149-165)
.
2017
Persistent link: https://www.econbiz.de/10011591401
Saved in:
9
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
10
Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising
Knoll, Johannes
;
Proksch, Ramona
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 400-412
Persistent link: https://www.econbiz.de/10011743990
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