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Werbewirkung
Spieltheorie
45,514
Game theory
43,167
Theorie
15,972
Theory
15,443
Werbung
13,919
Advertising
11,392
Wettbewerbsstrategie
9,145
Competitive strategy
8,983
Experiment
6,519
Advertising effects
3,860
Nash equilibrium
3,778
Nash-Gleichgewicht
3,738
Consumer behaviour
3,680
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3,562
Wettbewerb
3,063
Deutschland
2,948
game theory
2,946
Competition
2,863
USA
2,574
United States
2,342
Germany
2,332
Strategisches Management
2,111
Asymmetrische Information
2,019
Asymmetric information
1,978
Online-Marketing
1,962
Internet marketing
1,960
Nichtkooperatives Spiel
1,925
Kooperatives Spiel
1,890
Noncooperative game
1,884
Cooperative game
1,860
Öffentliche Güter
1,791
Public goods
1,783
Strategic management
1,781
Supply chain
1,572
Lieferkette
1,556
Duopol
1,510
Duopoly
1,487
Lernprozess
1,454
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1,426
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775
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10
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Pelsmacker, Patrick de
19
Septianto, Felix
19
Eisend, Martin
18
Gierl, Heribert
18
Rosengren, Sara
16
Wilbur, Kenneth C.
16
Dahlén, Micael
15
Diehl, Sandra
15
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Reijmersdal, Eva A. van
13
Rozendaal, Esther
13
Bellman, Steven
11
Dens, Nathalie
11
Sahni, Navdeep S.
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Buijzen, Moniek
10
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Sayedi, Amin
10
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Okazaki, Shintaro
9
Weinberger, Marc G.
9
Wu, Linwan
9
Boerman, Sophie C.
8
Campbell, Colin L.
8
Liaukonyte, Jura
8
Poels, Karolien
8
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National Bureau of Economic Research
10
Springer Fachmedien Wiesbaden
9
IP Deutschland GmbH <Köln>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
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Institute of Practioners in Advertising
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J. L. Kellogg Graduate School of Management
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Macquarie University / Department of Business
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Market Research Society
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Marketing Science Institute
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NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
Nikkei Kōkoku Kenkyūsho <Tokio>
1
OECD
1
OECD / Committee on Consumer Policy
1
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International journal of advertising : the review of marketing communications
163
International journal of advertising : the quarterly review of marketing communications
127
Journal of business research : JBR
116
Journal of marketing communications
116
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
55
Psychology & marketing
44
International journal of internet marketing and advertising : IJIMA
41
Journal of retailing and consumer services
39
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing research : JMR
26
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of global marketing
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of current issues and research in advertising
23
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Marketing intelligence & planning
14
International journal of hospitality management
13
Journal of consumer marketing
13
Journal of the Academy of Marketing Science
13
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All
ECONIS (ZBW)
3,890
USB Cologne (EcoSocSci)
17
EconStor
10
OLC EcoSci
3
USB Cologne (business full texts)
1
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1
Competitive poaching in sponsored search
advertising
and its strategic impact on traditional
advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 586-608
Persistent link: https://www.econbiz.de/10010403244
Saved in:
2
Search
advertising
: budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
Saved in:
3
First-price auctions in online display
advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
4
Real-time bidding in online display
advertising
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 553-568
Persistent link: https://www.econbiz.de/10011916547
Saved in:
5
Understanding the memory effects in pulsing
advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
6
How targeting affects customer search : a field experiment
Fong, Nathan M.
- In:
Management science : journal of the Institute for …
63
(
2017
)
7
,
pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
Saved in:
7
Optimal
advertising
decisions for promoting retail and online channels in a dynamic framework
Sayadi, Mohammad Kazem
;
Makui, Ahmad
- In:
International transactions in operational research : …
21
(
2014
)
5
,
pp. 777-796
Persistent link: https://www.econbiz.de/10010413605
Saved in:
8
Effects of brand congruity and game difficulty on gamers' response to
advertising
in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
9
Keyword management costs and "broad match" in sponsored search
advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
10
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie
;
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
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