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Werbewirkung
Consumer behaviour
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23
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13
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13
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11
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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European Advertising Academy
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ICORIA <11, 2012, Stockholm>
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Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
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Psychology & marketing
64
Journal of promotion management : JPM
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Journal of advertising research
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising : official publication of the American Academy of Advertising
47
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
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Cogent business & management
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International journal of consumer studies
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International journal of sports marketing & sponsorship
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ECONIS (ZBW)
3,637
USB Cologne (EcoSocSci)
11
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1
I'll laugh, but I won't share : the role of darkness on evaluation and sharing of humorous online taboo ads
Lee, Seung Hwan Mark
;
Brandt, Alan
;
Groff, Yuni
;
Lopez, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10011699252
Saved in:
2
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
Saved in:
3
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
4
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
5
Name dropping and product mentions : branding in popular
music
lyrics
Craig, Clay
;
Flynn, Mark A.
;
Holody, Kyle J.
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 258-276
Persistent link: https://www.econbiz.de/10011729551
Saved in:
6
Music
to the individual consumer's ears : how and why does personalizing
music
in advertising enhance viewing duration and ad effectiveness?
Maroely, Ran
;
Munichor, Nira
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 682-712
Persistent link: https://www.econbiz.de/10014296405
Saved in:
7
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
8
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
9
Effects of web site atmospherics on consumer responses :
music
and product presentation
Kim, Jung-hwan
;
Kim, Minjeong
;
Lennon, Sharron J.
- In:
Direct marketing : an international journal
3
(
2009
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10003936382
Saved in:
10
Advertising effects of songs' nostalgia and lyrics' relevance
Chou, Hsuan-yi
;
Lien, Nai-hwa
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 314-329
Persistent link: https://www.econbiz.de/10008701739
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