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Werbewirkung
Consumer behaviour
83,558
Konsumentenverhalten
81,108
Messung
22,603
Measurement
22,389
Theorie
15,987
Theory
15,689
Cognition
11,729
Kognition
11,674
Relationship marketing
9,322
Beziehungsmarketing
9,288
Brand management
7,679
Markenführung
7,636
USA
7,009
Brand image
6,897
Markenimage
6,862
United States
6,683
Customer satisfaction
6,168
Kundenzufriedenheit
5,995
Online-Handel
5,697
Online retailing
5,686
Deutschland
5,388
Service quality
4,964
Germany
4,943
Social Web
4,920
Social web
4,917
Dienstleistungsqualität
4,910
Experiment
4,831
Online-Marketing
4,608
Internet marketing
4,598
Brand
4,384
Markenartikel
4,376
Einzelhandel
4,212
Retail trade
4,172
Emotion
4,023
Advertising effects
3,744
Electronic Commerce
3,721
E-commerce
3,609
Schätzung
3,602
Verbraucherverhalten
3,592
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1,810
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667
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3,042
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744
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3
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124
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114
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103
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92
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Konferenzbeitrag
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Sammelwerk
19
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12
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8
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8
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8
Sammlung
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7
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6
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5
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3,569
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214
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Gierl, Heribert
26
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
17
Esch, Franz-Rudolf
15
Pauwels, Koen
13
Eisend, Martin
12
Huber, Frank
12
Muehling, Darrel D.
12
Phau, Ian
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bauer, Hans H.
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Yoon, Hye Jin
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Gröppel-Klein, Andrea
9
Mueller, Barbara
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Chang, Chingching
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Marketing Science Institute
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Würzburger Werbefachgespräch <18, 1980, Würzburg>
1
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Journal of business research : JBR
146
International journal of advertising : the review of marketing communications
144
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
94
Journal of advertising research
75
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Psychology & marketing
63
Journal of promotion management : JPM
62
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
53
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
European journal of marketing : EJM
35
The journal of product & brand management
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Marketing intelligence & planning
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
31
Health marketing quarterly
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Marketing : ZFP ; journal of research and management
26
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of current issues and research in advertising
23
Journal of international consumer marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
19
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
International journal of sports marketing & sponsorship
15
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ECONIS (ZBW)
3,761
EconStor
14
USB Cologne (EcoSocSci)
12
OLC EcoSci
2
Showing
1
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date (oldest first)
1
How funny was that? : uncovering humor mechanisms
Spielmann, Nathalie
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1892-1910
Persistent link: https://www.econbiz.de/10010429751
Saved in:
2
Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
Saved in:
3
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
4
Cognitive principles and persuasiveness of social anti-drug advertising
Kulikova, Ė. G.
;
Brusenskaja, L. A.
- In:
European research studies
21
(
2018
)
1
,
pp. 206-218
Persistent link: https://www.econbiz.de/10012238711
Saved in:
5
Effects of influencer marketing on Instagram
Riedl, Joachim
;
Luckwald, Lisa von
-
2019
-
revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
Saved in:
6
Consumer attitude formation from eWOM : interplay between
cognition
and affect
Kim, Jinsoo
- In:
International journal of internet marketing and …
11
(
2017
)
4
,
pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
Saved in:
7
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
8
Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal
Jin, Liyin
;
Wang, Yajin
;
Zhang, Ying
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 776-792
Persistent link: https://www.econbiz.de/10014325448
Saved in:
9
How to measure persuasion knowledge
Ham, Chang-Dae
;
Nelson, Michelle R.
;
Dasgupta, Susmita
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 17-53
Persistent link: https://www.econbiz.de/10011298748
Saved in:
10
Vulnerable odler consumers : new persuasion knowledge achievement measure
Balázs, Katalin
;
Bene, Ágnes
;
Hidegkuti, István
- In:
International journal of consumer studies
41
(
2017
)
6
,
pp. 706-713
Persistent link: https://www.econbiz.de/10011823471
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