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~subject:"Werbewirkung"
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A taste of the elite : the eff...
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Werbewirkung
Konsumentenverhalten
79,051
Consumer behaviour
78,619
Theorie
10,042
Theory
9,836
Beziehungsmarketing
8,762
Relationship marketing
8,750
Markenführung
7,446
Brand management
7,442
Markenimage
6,616
Brand image
6,584
Lebensmittel
5,787
Food
5,645
Kundenzufriedenheit
5,436
Customer satisfaction
5,435
Online-Handel
5,413
Online retailing
5,400
USA
5,386
Perception
5,344
Wahrnehmung
5,279
United States
5,138
Deutschland
4,715
Social Web
4,656
Social web
4,653
Online-Marketing
4,387
Internet marketing
4,360
Service quality
4,337
Dienstleistungsqualität
4,333
Germany
4,274
Brand
4,260
Markenartikel
4,254
Einzelhandel
4,120
Retail trade
4,038
Advertising effects
3,611
Experiment
3,586
Verbraucherverhalten
3,563
Electronic Commerce
3,533
E-commerce
3,421
Emotion
3,220
Elite
3,087
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636
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2,911
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736
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10
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210
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Gierl, Heribert
25
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
19
Diehl, Sandra
18
Esch, Franz-Rudolf
16
Huber, Frank
13
Pauwels, Koen
13
Muehling, Darrel D.
12
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bellman, Steven
10
Choi, Yung Kyun
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Terlutter, Ralf
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Mueller, Barbara
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Gröppel-Klein, Andrea
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
92
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
67
Journal of promotion management : JPM
61
Psychology & marketing
61
Journal of advertising research
58
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
52
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
International journal of consumer studies
17
Journal of consumer marketing
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Cogent business & management
16
International journal of sports marketing & sponsorship
14
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Source
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ECONIS (ZBW)
3,625
EconStor
13
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
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1
Design matters : cross-modal correspondences between vision and taste in
food
advertising
Lee, Jinha
;
Lim, Heejin
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10012872749
Saved in:
2
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
3
"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
Mulcahy, Rory Francis
;
Riedel, Aimee S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238314
Saved in:
4
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
5
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
6
The sound of music : the effect of timbral sound quality in audio logos on brand personality
perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
7
More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.
;
Mukherjee, Anirban
;
Chattopadhyay, Amitava
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10014322176
Saved in:
8
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent
perception
and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
9
Exploring the factors of green advertising that entices purchase behaviour among Bangaloreans
Saravanaraj, M. G.
;
Pillai, Sruthi
- In:
International journal of business excellence
14
(
2018
)
2
,
pp. 275-283
Persistent link: https://www.econbiz.de/10011954116
Saved in:
10
The influence of alcohol on advertising
perception
and recall during a sports viewing experience
Ellert, Guido
;
Schafmeister, Guido
;
Mueller, Florian
; …
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
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