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~subject:"Werbewirkung"
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Werbewirkung
Advertising
53
Werbung
46
Consumer behaviour
35
Konsumentenverhalten
35
USA
32
United States
30
Advertising effects
28
International marketing
18
Internationales Marketing
16
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11
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11
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11
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11
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9
Markenimage
9
Corporate Social Responsibility
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Theorie
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7
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Welt
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5
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Social web
5
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5
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5
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5
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4
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28
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1
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English
28
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Taylor, Charles Raymond
23
Taylor, Charles Robert
4
Mueller, Barbara
3
Okazaki, Shintaro
2
Schwaiger, Manfred
2
Andrews, J. Craig
1
Bergvist, Lars
1
Borenstein, Benjamin E.
1
Burton, Scot
1
Campbell, Randall C.
1
Capella, Michael L.
1
Cho, Yoon-Na
1
Choi, Jieun
1
Choi, Yung Kyun
1
Costello, John P.
1
Diehl, Sandra
1
Franke, George R.
1
Hock, Stefan J.
1
Kees, Jeremy
1
Kim, Seoyoung
1
Ko, Eunju
1
Kozup, John
1
Lee, Doo-Hee
1
Lee, Doo-hee
1
Lee, Jong-Ho
1
Lee, Sungkyu
1
Longwell, Lance S.
1
Lou, Chen
1
Mueller, Sophia
1
Raithel, Sascha
1
Sarstedt, Marko
1
Schirmer, Nadine Andrea
1
Terlutter, Ralf
1
Yeu, Minsun
1
Yoon, Hee-sook
1
Zhang, Hao
1
Zhou, Xuan
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International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of advertising research
2
Journal of current issues and research in advertising
2
AMS review : official publication of the Academy of Marketing Science
1
International marketing : emerging markets
1
Journal of international marketing
1
Journal of strategic marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
28
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1
Editorial: On the economic effects of advertising : evidence that advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 339-342
Persistent link: https://www.econbiz.de/10009789462
Saved in:
2
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
3
Red Alert: on the need for more research on corporate social responsibility appeals in advertising : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 337-339
Persistent link: https://www.econbiz.de/10011881807
Saved in:
4
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
5
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
6
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
7
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
8
Future needs in gender and LGBT advertising portrayals : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 971-973
Persistent link: https://www.econbiz.de/10013362119
Saved in:
9
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
10
Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Schwaiger, Manfred
;
Sarstedt, Marko
;
Taylor, Charles Raymond
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
Saved in:
1
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