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Vision (im)possible? : the effect of in-store signage on customers' visual attention
Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders; … - In: Journal of retailing and consumer services 21 (2014) 5, pp. 676-684
Persistent link: https://www.econbiz.de/10010407245
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The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph; Rumpf, Christopher - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
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The influence of alcohol on advertising perception and recall during a sports viewing experience
Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
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Using eye tracking to assess the impact of advertising appeals on donor behavior
Bebko, Charlene; Sciulli, Lisa M.; Bhagat, Parimal - In: Journal of nonprofit & public sector marketing 26 (2014) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10010481858
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Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto; Borges, Adilson - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
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The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang; Yang, Yi; Wang, Qi; Ma, Quingguo - In: Enterprise information systems 8 (2014) 5, pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
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Web advertisement effectiveness evaluation : attention and memory
Kong, Shaojun; Huang, Zhenfang; Scott, Noel; Zhang, Zi'ang - In: Journal of vacation marketing 25 (2019) 1, pp. 130-146
Persistent link: https://www.econbiz.de/10011986669
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The influence of image valence on the attention paid to charity advertising
Santos, Manuel Alonso dos; Lobos, Camila; Muñoz, Nathalie - In: Journal of nonprofit & public sector marketing 29 (2017) 3, pp. 346-363
Persistent link: https://www.econbiz.de/10011779109
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What do you see and what do you recall? : using eye tracking to understand product placement
Jittima Kongmanon; Phallapa Petison - In: Cogent business & management 9 (2022) 1, pp. 1-22
Since 1982, when one of the most successful product placements appeared in the movie ET, marketers have continued adopting this strategy in various media channels. Among those, research studies indicated that product placements in situation comedies (Sitcoms) are the most effective. This study...
Persistent link: https://www.econbiz.de/10014436286
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Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 196-207
Persistent link: https://www.econbiz.de/10011313252