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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Social Web
20,859
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20,828
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13,268
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13,152
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4,931
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4,911
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4,889
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4,782
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4,740
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4,731
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4,564
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4,548
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4,366
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4,324
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4,129
Werbung
4,045
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3,873
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3,795
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Gierl, Heribert
28
Pelsmacker, Patrick de
26
Septianto, Felix
24
Dens, Nathalie
19
Wilbur, Kenneth C.
19
Diehl, Sandra
17
Esch, Franz-Rudolf
17
Bauer, Hans H.
16
Reijmersdal, Eva A. van
16
Tucker, Catherine
16
Pauwels, Koen
15
Huber, Frank
14
Dahlén, Micael
13
Hudders, Liselot
13
Sayedi, Amin
13
Yoon, Sukki
13
Bellman, Steven
12
Jerath, Kinshuk
12
Muehling, Darrel D.
12
Rozendaal, Esther
12
Russo, Antonio
12
Sahni, Navdeep S.
12
Terlutter, Ralf
12
Boerman, Sophie C.
11
Choi, Yung Kyun
11
Eisend, Martin
11
Ghose, Anindya
11
Kareklas, Ioannis
11
Lewis, Randall A.
11
Matthes, Jörg
11
Stafford, Marla Royne
11
Taylor, Charles Raymond
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Torres, Ivonne M.
11
Wu, Linwan
11
Dodoo, Naa Amponsah
10
Evans, Nathaniel J.
10
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10
Naderer, Brigitte
10
Rosengren, Sara
10
Smit, Edith G.
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IGI Global
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OECD
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Peter Lang GmbH
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Shaker Verlag
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Association of National Advertisers
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Helmut-Schmidt-Universität
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
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IP Deutschland GmbH <Köln>
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Journal of business research : JBR
163
International journal of advertising : the review of marketing communications
161
Journal of marketing communications
149
International journal of advertising : the quarterly review of marketing communications
113
Journal of advertising research
111
Journal of promotion management : innovations in planning and applied research
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
Journal of retailing and consumer services
75
Psychology & marketing
71
Journal of promotion management : JPM
69
International journal of internet marketing and advertising : IJIMA
66
Journal of advertising : official publication of the American Academy of Advertising
65
Journal of marketing research : JMR
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Marketing letters : a journal of research in marketing
43
European journal of marketing : EJM
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
The journal of product & brand management
35
Journal of current issues and research in advertising : JCIRA
34
Marketing : ZFP ; journal of research and management
32
Marketing intelligence & planning
32
Asia Pacific journal of marketing and logistics
29
Journal of current issues and research in advertising
28
The journal of consumer marketing
28
Health marketing quarterly
27
International journal of hospitality management
27
The journal of brand management : an international journal
27
Journal of marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Young consumers : insight and ideas for responsible marketers
24
Journal of international consumer marketing
22
Journal of marketing research
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
SpringerLink / Bücher
21
International journal of consumer studies
19
Journal of consumer behaviour : an international research review
19
Journal of global marketing
19
Journal of consumer marketing
18
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ECONIS (ZBW)
4,761
EconStor
17
USB Cologne (EcoSocSci)
12
OLC EcoSci
2
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1
Facebook advertising,
eWOM
and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
2
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
3
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
4
Consumer empowerment in interactive advertising and
eWOM
consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
5
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
6
The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.
;
Yeung, Cara Au
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
Saved in:
7
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
8
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
9
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
10
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
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