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Werbewirkung
Konsumentenverhalten
78,485
Consumer behaviour
78,465
Theorie
10,509
Theory
10,400
Relationship marketing
8,676
Beziehungsmarketing
8,673
Brand management
7,298
Markenführung
7,297
Markenimage
6,490
Brand image
6,478
Online retailing
5,389
Online-Handel
5,387
Customer satisfaction
5,341
Kundenzufriedenheit
5,340
USA
4,791
United States
4,713
Social Web
4,542
Social web
4,542
Online-Marketing
4,347
Internet marketing
4,338
Dienstleistungsqualität
4,256
Service quality
4,254
Deutschland
4,235
Brand
4,197
Markenartikel
4,154
Germany
4,121
Einzelhandel
4,054
Retail trade
4,018
Experiment
3,579
Advertising effects
3,502
Electronic Commerce
3,464
E-commerce
3,407
Emotion
3,120
Preismanagement
2,890
Pricing strategy
2,889
Advertising
2,846
Werbung
2,840
Privater Konsum
2,833
Private consumption
2,832
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Undetermined
1,707
Free
607
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Article
2,847
Book / Working Paper
662
Journal
2
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2,703
Aufsatz in Zeitschrift
2,703
Aufsatz im Buch
135
Book section
135
Graue Literatur
128
Non-commercial literature
128
Hochschulschrift
107
Arbeitspapier
93
Working Paper
93
Thesis
83
Conference paper
22
Konferenzbeitrag
22
Collection of articles of several authors
18
Sammelwerk
18
Aufsatzsammlung
8
Collection of articles written by one author
8
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8
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8
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7
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5
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5
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5
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5
Konferenzschrift
5
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5
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3
Amtsdruckschrift
2
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2
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1
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1
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1
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1
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1
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English
3,347
German
161
Polish
2
French
1
Russian
1
Spanish
1
Author
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Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Arora, Nilesh
7
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
3
Erasmus Research Institute of Management
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Shaker Verlag
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
All
Journal of business research : JBR
140
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of marketing research : JMR
38
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of current issues and research in advertising : JCIRA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of brand management : an international journal
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of sports marketing & sponsorship
14
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Source
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ECONIS (ZBW)
3,511
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1
Matching value and market design in online advertising networks : an empirical analysis
Wu, Chunhua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 906-921
Persistent link: https://www.econbiz.de/10011410021
Saved in:
2
Learning in online advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 584-608
Persistent link: https://www.econbiz.de/10012059797
Saved in:
3
Incorporating hidden costs of annoying ads in display auctions
Stourm, Valeria
;
Bax, Eric
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 622-640
Persistent link: https://www.econbiz.de/10011758106
Saved in:
4
A Cascade Model for externalities in sponsored search
Kempe, David
;
Mahdian, Mohammad
- In:
Internet and network economics : 4th international …
,
(pp. 585-596)
.
2008
Persistent link: https://www.econbiz.de/10003792870
Saved in:
5
On the equilibria and efficiency of the GSP mechanism in keyword auctions with externalities
Giotis, Ioannis
;
Karlin, Anna R.
- In:
Internet and network economics : 4th international …
,
(pp. 629-638)
.
2008
Persistent link: https://www.econbiz.de/10003792916
Saved in:
6
Co-evolution-based mechanism design for sponsored search advertising
Yuan, Yong
;
Zeng, Daniel
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 537-547
Persistent link: https://www.econbiz.de/10009730152
Saved in:
7
Pay-per-action model for online advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
Internet and network economics : third international …
,
(pp. 549-557)
.
2007
Persistent link: https://www.econbiz.de/10003649710
Saved in:
8
Multistage intermediation in display advertising
Balseiro, Santiago R.
;
Candogan, Ozan
;
Gurkan, Huseyin
- In:
Manufacturing & service operations management : M & SOM
23
(
2021
)
3
,
pp. 714-730
Persistent link: https://www.econbiz.de/10012547600
Saved in:
9
Optimal contracts for intermediaries in online advertising
Balseiro, Santiago R.
;
Candogan, Ozan
- In:
Operations research
65
(
2017
)
4
,
pp. 878-896
Persistent link: https://www.econbiz.de/10011739034
Saved in:
10
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
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