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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
82,982
Konsumentenverhalten
80,502
Coronavirus
36,251
Theorie
16,651
Theory
16,418
Werbung
13,855
Wirkungsanalyse
13,171
Impact assessment
13,086
Entscheidung unter Unsicherheit
11,567
Decision under uncertainty
11,540
Epidemie
11,472
Epidemic
11,383
Advertising
11,324
COVID-19
10,854
Relationship marketing
9,148
Beziehungsmarketing
9,109
Brand management
7,943
Markenführung
7,884
USA
7,700
United States
7,283
Brand image
6,851
Markenimage
6,806
Welt
6,787
World
6,744
Deutschland
6,208
Customer satisfaction
5,780
Online-Handel
5,747
Online retailing
5,736
Kundenzufriedenheit
5,614
Online-Marketing
5,576
Internet marketing
5,569
Social Web
5,409
Social web
5,406
Advertising effects
5,379
Germany
5,309
Experiment
5,126
Risk
4,676
Risiko
4,598
Service quality
4,563
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All
Undetermined
2,436
Free
999
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Article
4,129
Book / Working Paper
1,321
Journal
13
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Article in journal
3,883
Aufsatz in Zeitschrift
3,883
Aufsatz im Buch
241
Book section
241
Graue Literatur
224
Non-commercial literature
224
Working Paper
178
Arbeitspapier
166
Hochschulschrift
161
Thesis
111
Collection of articles of several authors
49
Sammelwerk
49
Conference paper
34
Konferenzbeitrag
34
Aufsatzsammlung
23
Lehrbuch
17
Konferenzschrift
16
Textbook
15
Collection of articles written by one author
12
Sammlung
12
Dissertation u.a. Prüfungsschriften
11
Reprint
11
Bibliografie enthalten
9
Bibliography included
9
Case study
8
Fallstudie
8
Conference proceedings
7
Mehrbändiges Werk
4
Multi-volume publication
4
Ratgeber
3
Amtsdruckschrift
2
Government document
2
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2
Article
1
Bibliografie
1
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1
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1
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1
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1
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1
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English
5,139
German
311
Undetermined
6
French
3
Italian
2
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2
Russian
1
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1
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Pelsmacker, Patrick de
32
Gierl, Heribert
30
Septianto, Felix
27
Dens, Nathalie
22
Diehl, Sandra
22
Eisend, Martin
22
Reijmersdal, Eva A. van
19
Esch, Franz-Rudolf
17
Rosengren, Sara
17
Taylor, Charles Raymond
17
Yoon, Sukki
17
Stafford, Marla Royne
16
Kaiser, Harry M.
15
Pauwels, Koen
15
Wilbur, Kenneth C.
15
Yoon, Hye Jin
15
Dahlén, Micael
14
Rozendaal, Esther
14
Terlutter, Ralf
14
Bellman, Steven
13
Huber, Frank
13
Hudders, Liselot
13
Muehling, Darrel D.
13
Torres, Ivonne M.
13
Choi, Yung Kyun
12
Kareklas, Ioannis
12
Boerman, Sophie C.
11
Buijzen, Moniek
11
Chang, Chingching
11
Evans, Nathaniel J.
11
Malik, Garima
11
Matthes, Jörg
11
Mueller, Barbara
11
Sahni, Navdeep S.
11
Wilson, Rick T.
11
Wu, Linwan
11
Bauer, Hans H.
10
Chan, Kara
10
Dodoo, Naa Amponsah
10
Ford, John B.
10
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National Bureau of Economic Research
16
Springer Fachmedien Wiesbaden
11
IP Deutschland GmbH <Köln>
3
Shaker Verlag
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
Erasmus Research Institute of Management
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Technische Universität Braunschweig
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Helmut-Schmidt-Universität
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
Instituto Valenciano de Investigaciones Económicas
1
J. L. Kellogg Graduate School of Management
1
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Published in...
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International journal of advertising : the review of marketing communications
192
Journal of business research : JBR
170
Journal of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
154
Journal of advertising : official publication of the American Academy of Advertising
125
Journal of advertising research
118
Journal of promotion management : JPM
81
Journal of promotion management : innovations in planning and applied research
78
Journal of retailing and consumer services
75
Psychology & marketing
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
International journal of internet marketing and advertising : IJIMA
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Journal of marketing research : JMR
47
Marketing letters : a journal of research in marketing
47
European journal of marketing : EJM
46
Journal of current issues and research in advertising : JCIRA
45
Health marketing quarterly
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
The journal of product & brand management
34
Marketing intelligence & planning
33
Young consumers : insight and ideas for responsible marketers
33
Journal of current issues and research in advertising
31
Asia Pacific journal of marketing and logistics
30
Journal of marketing
29
Journal of global marketing
28
International journal of hospitality management
27
The journal of consumer marketing
27
Journal of advertising
26
The journal of brand management : an international journal
26
SpringerLink / Bücher
25
Journal of international consumer marketing
24
Journal of marketing research
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of the Academy of Marketing Science
23
Marketing : ZFP ; journal of research and management
23
European journal of marketing
22
International journal of pharmaceutical and healthcare marketing : IJPHM
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
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Source
All
ECONIS (ZBW)
5,416
USB Cologne (EcoSocSci)
26
EconStor
15
OLC EcoSci
5
USB Cologne (business full texts)
1
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1
Impact of experienced regret on donation willingness :
advertising
appeal and framing effect
Tang, Jiansheng
;
Gong, Heming
;
Bian, Xuemei
;
Zheng, Chundong
- In:
Nonprofit and voluntary sector quarterly : journal of …
52
(
2023
)
6
,
pp. 1681-1702
Persistent link: https://www.econbiz.de/10014432309
Saved in:
2
The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
Saved in:
3
The impact of social media activities on raising brand awareness during the COVID-19 pandemic : the case of fashion industry in Kosovo
Rrustemi, Visar
;
Baca, Granit
- In:
Management : journal of contemporary management issues
26
(
2021
)
2
,
pp. 295-310
Persistent link: https://www.econbiz.de/10013502505
Saved in:
4
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
5
Insights into the effectiveness of
advertising
during the recession caused by COVID-19
Youn, Kibum
- In:
Journal of promotion management : innovations in …
30
(
2024
)
6
,
pp. 959-985
Persistent link: https://www.econbiz.de/10015049477
Saved in:
6
The COVID-19 pandemic impact on the TV commercials content in European countries
Grebosz-Krawczyk, Magdalena
;
Siuda, Dagna
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
2
,
pp. 76-85
Persistent link: https://www.econbiz.de/10013277504
Saved in:
7
The impact of COVID-19 on consumer evaluation of authentic
advertising
messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
8
Influence of solitary or commensal dining advertisements on consumers' expectations of and attitudes toward foods and restaurants
Wang, Chujun
;
Zhao, Zhenhua
;
Wan, Xiaoang
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013255923
Saved in:
9
Can
advertising
enhance consumers' desirable COVID-19 health behavioral intentions? : the role of brand-pandemic fit
Ozsomer, Aysegul
;
Güzel, Zeynep Müge
;
Newmeyer, Casey E.
- In:
Journal of consumer behaviour
21
(
2022
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10013275531
Saved in:
10
COVID-19 charity
advertising
: identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
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