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~subject:"Werbewirkung"
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Werbewirkung
Advertising
60
Werbung
53
Consumer behaviour
48
Konsumentenverhalten
47
USA
34
United States
32
Advertising effects
31
Brand image
20
China
20
Markenimage
20
Brand management
19
Markenführung
19
International marketing
18
Entrepreneurship
16
Entrepreneurship approach
16
Internationales Marketing
16
Theorie
16
Theory
16
Marketing management
12
Marketingmanagement
12
Brand
11
Internet marketing
11
Markenartikel
11
Online-Marketing
11
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10
Corporate social responsibility
10
Unternehmensgründung
10
Corporate Social Responsibility
9
South Korea
9
Multinationales Unternehmen
7
Standardisierung
7
Standardization
7
Südkorea
7
Transnational corporation
7
Beziehungsmarketing
6
Comparison
6
EU countries
6
EU-Staaten
6
Personality psychology
6
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Undetermined
22
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30
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1
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31
Aufsatz in Zeitschrift
31
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
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English
31
Author
All
Taylor, Charles Raymond
23
Puzakova, Marina
4
Taylor, Charles Robert
4
Kwak, Hyokjin
3
Mueller, Barbara
3
Okazaki, Shintaro
2
Schwaiger, Manfred
2
Aggarwal, Pankaj
1
Andras, Trina Larsen
1
Bergvist, Lars
1
Borenstein, Benjamin E.
1
Campbell, Randall C.
1
Capella, Michael L.
1
Chang, Hua
1
Cho, Yoon-Na
1
Choi, Jieun
1
Choi, Yung Kyun
1
Costello, John P.
1
Diehl, Sandra
1
Franke, George R.
1
Hock, Stefan J.
1
Kim, Seoyoung
1
Ko, Eunju
1
Lee, Doo-Hee
1
Lee, Doo-hee
1
Lee, Jong-Ho
1
Lee, Sungkyu
1
Longwell, Lance S.
1
Lou, Chen
1
Mueller, Sophia
1
Park, Jisoo
1
Raithel, Sascha
1
Reavey, Brooke
1
Sarstedt, Marko
1
Schirmer, Nadine Andrea
1
Smit, Edith G.
1
Terlutter, Ralf
1
Yeu, Minsun
1
Yoon, Hee-sook
1
Zhang, Hao
1
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International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Journal of advertising research
2
Journal of current issues and research in advertising
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
AMS review : official publication of the Academy of Marketing Science
1
International marketing : emerging markets
1
Journal of advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international marketing
1
Journal of strategic marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
31
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1
Editorial: On the economic effects of advertising : evidence that advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 339-342
Persistent link: https://www.econbiz.de/10009789462
Saved in:
2
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
3
Red Alert: on the need for more research on corporate social responsibility appeals in advertising : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 337-339
Persistent link: https://www.econbiz.de/10011881807
Saved in:
4
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
5
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
6
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
7
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
8
Future needs in gender and LGBT advertising portrayals : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 971-973
Persistent link: https://www.econbiz.de/10013362119
Saved in:
9
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
10
Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Schwaiger, Manfred
;
Sarstedt, Marko
;
Taylor, Charles Raymond
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
Saved in:
1
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3
4
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