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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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Studienergebnisse zum Einsatz von Social Media im B2B-Bereich
Bulander, Rebecca; Wüstemann, Johanna - In: Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …, (pp. 127-151). 2012
Persistent link: https://www.econbiz.de/10009559277
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Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
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Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal; Milne, George R.; Brown, Brian P. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
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Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.; Behl, Abhishek; Jain, Kokil; Baabdullah, … - In: Industrial marketing management : the international … 113 (2023), pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
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Is advertising an underappreciated driver of sales growth in B2B markets? : theoretical perspectives and empirical evidence
Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 87 (2020), pp. 76-89
Persistent link: https://www.econbiz.de/10012285136
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Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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Social media analytics : effective tools for building, intrepreting, and using metrics
Sponder, Marshall - 2012
Persistent link: https://www.econbiz.de/10009271957
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Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of business information systems : … 20 (2015) 4, pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
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YouTube and video marketing : an hour a day
Jarboe, Greg - 2012 - Second edition
Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive...
Persistent link: https://www.econbiz.de/10012683496