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Perceived influential aspects of TV advertising
Kumar, Ajay; Sharma, Ruchi - In: Paradigm : the journal of Institute of Management Technology 21 (2017) 2, pp. 192-210
Persistent link: https://www.econbiz.de/10012161051
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Children and advergame : the role of presence, flow and persuasion knowledge
Soebandhi, Santirianingrum; Sri Hartini; Sri Gunawan - In: International journal of electronic business 14 (2018) 4, pp. 293-308
Persistent link: https://www.econbiz.de/10012040475
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Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
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Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.; Stafford, Marla Royne - In: International journal of consumer studies 40 (2016) 5, pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
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How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot; Cauberghe, Veroline; Panic, Katarina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
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Effect of television adverts on children's purchase behaviour : evidence from Ghana
Bamfo, Bylon Abeeku; Kraa, Jerry Jay; Asabere, Perdita; … - In: Cogent business & management 6 (2019), pp. 1-13
The study assessed the effect of television advertising on children’s purchasing behaviour in Ghana. The population … comprised of children between the ages of 13 and 18 years who watched television adverts. The study was conducted on a sample of … quality information, information intrusiveness and likable adverts having positive and significant impacts on children …
Persistent link: https://www.econbiz.de/10012114165
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Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini; Walrave, Michel; Ponnet, Koen - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
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Comparing children's explicit and implicit understanding of advertising and placement on TV
Uribe, Rodrigo; Fuentes-Garcia, Alejandra - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 928-944
Persistent link: https://www.econbiz.de/10011859146
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Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte; Matthes, Jörg; Marquart, Franziska; … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 236-255
Persistent link: https://www.econbiz.de/10011859304