//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Barossa be consumed : a semiot...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
83,830
Konsumentenverhalten
81,381
Werbung
13,904
Advertising
11,377
Theorie
11,116
Theory
10,905
Relationship marketing
9,712
Beziehungsmarketing
9,671
Südostasien
9,017
Brand management
8,661
Markenführung
8,604
Advertising effects
7,811
Brand image
7,730
Markenimage
7,695
Online-Marketing
6,457
Customer satisfaction
6,435
Internet marketing
6,435
USA
6,411
Urlaubsverhalten
6,307
Holiday behaviour
6,286
Kundenzufriedenheit
6,270
Deutschland
5,994
United States
5,981
Online-Handel
5,798
Online retailing
5,787
Social Web
5,726
Social web
5,721
Southeast Asia
5,582
Tourismus
5,402
Tourism
5,285
Germany
5,149
Markenartikel
4,730
Service quality
4,675
Brand
4,659
Dienstleistungsqualität
4,625
Tourismusmarketing
4,582
Tourism marketing
4,567
Einzelhandel
4,354
Retail trade
4,287
more ...
less ...
Online availability
All
Undetermined
2,894
Free
1,337
Type of publication
All
Article
5,890
Book / Working Paper
2,122
Journal
26
Type of publication (narrower categories)
All
Article in journal
5,262
Aufsatz in Zeitschrift
5,262
Aufsatz im Buch
619
Book section
619
Graue Literatur
459
Non-commercial literature
459
Working Paper
377
Arbeitspapier
353
Hochschulschrift
337
Thesis
236
Collection of articles of several authors
80
Sammelwerk
80
Case study
46
Fallstudie
46
Conference paper
40
Dissertation u.a. Prüfungsschriften
40
Konferenzbeitrag
40
Aufsatzsammlung
38
Bibliografie enthalten
34
Bibliography included
34
Lehrbuch
26
Konferenzschrift
21
Textbook
21
Collection of articles written by one author
18
Ratgeber
18
Sammlung
18
Guidebook
16
Reprint
12
Systematic review
12
Übersichtsarbeit
12
Conference proceedings
10
Mehrbändiges Werk
6
Multi-volume publication
6
Bibliografie
5
Amtsdruckschrift
4
Government document
4
Article
3
Handbook
3
Handbuch
3
Mikroform
3
more ...
less ...
Language
All
English
7,035
German
973
Undetermined
21
French
9
Italian
2
Polish
2
Spanish
2
Portuguese
1
Russian
1
Swedish
1
more ...
less ...
Author
All
Pelsmacker, Patrick de
57
Gierl, Heribert
56
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
27
Reijmersdal, Eva A. van
24
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Bellman, Steven
20
Huber, Frank
20
Pauwels, Koen
20
Stafford, Marla Royne
20
Dahlén, Micael
19
Rosengren, Sara
19
Yoon, Hye Jin
19
Chang, Chingching
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Nufer, Gerd
17
Gröppel-Klein, Andrea
16
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Muehling, Darrel D.
15
Phau, Ian
15
Rozendaal, Esther
15
Varan, Duane
15
Franses, Philip Hans
14
more ...
less ...
Institution
All
National Bureau of Economic Research
23
Springer Fachmedien Wiesbaden
21
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
Erasmus Research Institute of Management
4
IP Deutschland GmbH <Köln>
4
Technische Universität Braunschweig
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Shaker Verlag
3
Springer Gabler <Firma>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
Herbert von Halem Verlag
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Advertising Effectiveness Research Forum <1998>
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Deutschland / Bundesministerium für Gesundheit
1
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
Ekonomiska forskningsinstitutet <Stockholm>
1
more ...
less ...
Published in...
All
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
208
International journal of advertising : the review of marketing communications
202
Journal of marketing communications
191
Psychology & marketing
126
Journal of promotion management : JPM
116
Journal of retailing and consumer services
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
68
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
SpringerLink / Bücher
51
Health marketing quarterly
50
Marketing : ZFP ; journal of research and management
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
International journal of hospitality management
36
Marketing intelligence & planning
36
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
more ...
less ...
Source
All
ECONIS (ZBW)
7,887
USB Cologne (EcoSocSci)
111
EconStor
30
OLC EcoSci
6
USB Cologne (business full texts)
2
RePEc
1
Other ZBW resources
1
more ...
less ...
Showing
1
-
10
of
8,038
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of DMO
advertising
on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
2
Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana
;
Su, Lijuan
;
Shichkova, Elena
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
2
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011982330
Saved in:
3
The impact of Internet travel
advertising
design, tourists' attitude, and Internet travel
advertising
effect on tourists' purchase intention : the moderating role of involvement
Rasty, Fereshte
;
Chou, Chia-jung
;
Feiz, Davood
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 482-496
Persistent link: https://www.econbiz.de/10010199557
Saved in:
4
Guilt-decreasing marketing appeals : the efficacy of vacation
advertising
on Chinese tourists
Prayag, Girish
;
Soscia, Isabella
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
Saved in:
5
Travel distance and response to destination
advertising
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
4
,
pp. 531-539
Persistent link: https://www.econbiz.de/10010429782
Saved in:
6
Does destination nostalgic
advertising
enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
7
Seize the time! : how perceived busyness influences tourists' preferences for destination
advertising
messages
Yang, Chen
;
Hu, Jing
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 588-605
Persistent link: https://www.econbiz.de/10014582359
Saved in:
8
Impact of destination
advertising
on tourists' visit intention : the influence of self-congruence, self-confidence, and destination reputation
Guo, Yongrui
;
Yu, Meijing
;
Zhao, Yuzong
- In:
Journal of destination marketing & management : JDMM
31
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10015076710
Saved in:
9
Evaluating the effectiveness of tourist
advertising
to improve the competitiveness of destinations
Souza, Jackson de
;
Mendes-Filho, Luiz
;
Buhalis, Dimitrios
- In:
Tourism economics : the business and finance of tourism …
26
(
2020
)
6
,
pp. 1001-1020
Persistent link: https://www.econbiz.de/10012266271
Saved in:
10
The impact of tourism mini-movies on destination image : the influence of travel motivation and
advertising
disclosure
Gong, Tianyi
;
Tung, Vincent Wing Sun
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 416-428
Persistent link: https://www.econbiz.de/10011670081
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->