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Werbewirkung
Consumer behaviour
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5,220
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Gesundheit
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Health
5,023
Service quality
4,527
Dienstleistungsqualität
4,479
Einzelhandel
4,453
Retail trade
4,389
Advertising effects
4,205
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3,872
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Pelsmacker, Patrick de
32
Gierl, Heribert
29
Dens, Nathalie
25
Esch, Franz-Rudolf
25
Septianto, Felix
22
Bauer, Hans H.
18
Huber, Frank
17
Diehl, Sandra
16
Hudders, Liselot
15
Reijmersdal, Eva A. van
15
Muehling, Darrel D.
14
Pauwels, Koen
14
Rozendaal, Esther
14
Terlutter, Ralf
13
Bakir, Aysen
12
Dahlén, Micael
12
Matthes, Jörg
12
Rosengren, Sara
12
Buijzen, Moniek
11
Eisend, Martin
11
Evans, Nathaniel J.
11
Kareklas, Ioannis
11
Naderer, Brigitte
11
Stafford, Marla Royne
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Boerman, Sophie C.
10
Choi, Yung Kyun
10
Dodoo, Naa Amponsah
10
Ilicic, Jasmina
10
Romaniuk, Jenni
10
Wilbur, Kenneth C.
10
Zúñiga, Miguel Ángel
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Bellman, Steven
9
Cauberghe, Veroline
9
Chan, Kara
9
Kulczynski, Alicia
9
Roy, Subhadip
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Shaker Verlag
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Technische Universität Braunschweig
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Österreichische Werbewissenschaftliche Gesellschaft
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutschland / Bundesministerium für Gesundheit
1
Ernst-Moritz-Arndt-Universität Greifswald
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
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Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
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OECD
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Organisation for Economic Co-operation and Development
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1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
149
International journal of advertising : the review of marketing communications
143
Journal of marketing communications
141
International journal of advertising : the quarterly review of marketing communications
116
Journal of advertising research
84
Journal of advertising : official publication of the American Academy of Advertising
76
Journal of retailing and consumer services
73
Psychology & marketing
73
Journal of promotion management : innovations in planning and applied research
70
Journal of promotion management : JPM
69
International journal of internet marketing and advertising : IJIMA
55
Journal of marketing research : JMR
43
Marketing letters : a journal of research in marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of product & brand management
37
European journal of marketing : EJM
34
Journal of current issues and research in advertising : JCIRA
33
Marketing : ZFP ; journal of research and management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Health marketing quarterly
30
Young consumers : insight and ideas for responsible marketers
30
SpringerLink / Bücher
29
Asia Pacific journal of marketing and logistics
28
The journal of brand management : an international journal
28
The journal of consumer marketing
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
International journal of hospitality management
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
Journal of global marketing
24
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
Journal of international consumer marketing
22
European journal of marketing
21
Journal of marketing
21
International journal of sports marketing & sponsorship
19
International journal of consumer studies
18
Journal of consumer behaviour : an international research review
18
Journal of marketing research
18
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ECONIS (ZBW)
4,232
USB Cologne (EcoSocSci)
19
EconStor
13
OLC EcoSci
2
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1
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
2
The development of
brand
attitudes among young consumers
Pagla, Maria
;
Brennan, Ross
- In:
Marketing intelligence & planning
32
(
2014
)
6
,
pp. 687-705
Persistent link: https://www.econbiz.de/10010413624
Saved in:
3
Brand
display magnitudes and young
children
's
brand
recognition
Wang, Shasha
;
Japutra, Arnold
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 19-27
Persistent link: https://www.econbiz.de/10012698465
Saved in:
4
Effectiveness of animated spokes-character in advertising targeted to kids
Shuja, Komal
;
Ali, Mazhar
;
Anjum, Munazzah Mehak
; …
-
2018
significant effect on product and
brand
character
recognition
, Product-
Brand
Character Association and
brand
preference. The …
Persistent link: https://www.econbiz.de/10012124705
Saved in:
5
Environmental influences on pre-schooler’s understanding of
brand
symbolism
Watkins, Leah
;
Aitken, Robert
;
Thyne, Maree
;
Robertson, …
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 907-922
Persistent link: https://www.econbiz.de/10011798106
Saved in:
6
Does an expanded
brand
user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
7
Children
in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
8
Impact of age on
brand
awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
9
Product placement in video games : the effect of
brand
familiarity and repetition on consumers' memory
Martí-Parreño, José
;
Bermejo-Berros, Jesús
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
Saved in:
10
Logo design in marketing communications :
brand
logo complexity moderates exposure effects on
brand
recoginition and
brand
attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
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