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Social-Media-Marketingerfolg messen und analysieren
Friedrich, Martin - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009616611
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Impact of advertising on working and non working women with reference to their purchasing behaviour
Bansal, Sanjeev; Malik, Garima - In: Global journal of business management : GJBM 10 (2016) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10011628139
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The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing
Naser Valaei; Sajad Rezaei; Wan Khairuzzaman Wan Ismail; … - In: International journal of internet marketing and … 10 (2016) 4, pp. 270-301
Persistent link: https://www.econbiz.de/10011688483
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Factors influencing customer satisfaction towards beauty product in Kathmandu
Pokhrel, Lelina - In: Nepalese journal of finance : a publication of Uniglobe … 7 (2020) 3, pp. 91-101
Persistent link: https://www.econbiz.de/10014494259
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Net neutrality and internet fragmentation : the role of online advertising
D'Annunzio, Anna; Russo, Antonio - 2015 - This version: July 2015
We investigate the relation between Net Neutrality regulation and Internet fragmentation. We model a two-sided market …, where Content Providers (CPs) and consumers interact through Internet Service Providers (ISPs), and CPs sell consumers … identify an important link between termination fees, the online advertising market and Internet fragmentation. We extend the …
Persistent link: https://www.econbiz.de/10011305392
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Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.; Yeung, Cara Au - In: Marketing intelligence & planning 33 (2015) 4, pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
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Empowering online advertisements by empowering viewers with the right to choose : the relative effectiveness of skippable video advertisements on YouTube
Pashkevich, Max; Dorai-Raj, Sundar; Kellar, Melanie; … - In: Journal of advertising research 52 (2012) 4, pp. 451-457
Persistent link: https://www.econbiz.de/10009710178
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Investigating the quality of online advertisement : a model of evaluation criteria
Tsironis, Loukas K. - In: International journal of decision sciences, risk and … 9 (2020) 4, pp. 261-284
Persistent link: https://www.econbiz.de/10012507888