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Werbung
Brand management
57
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57
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46
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39
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34
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32
Markenimage
32
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30
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6
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Keller, Kevin Lane
8
Edell, Julie A.
3
Burke, Marian C.
2
Golmohammadi, Alireza
2
Heckler, Susan E.
2
Houston, Michael J.
2
Lehmann, Donald R.
2
Rajavi, Koushyar
2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
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2
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1
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1
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1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
11
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1
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
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2
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
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3
Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
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4
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
5
Memory in advertising : the effect of advertising memory cues on brand evaluations
Keller, Kevin Lane
-
1986
Persistent link: https://www.econbiz.de/10000789153
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6
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
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7
How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
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8
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
9
The information processing of pictures in print advertisements
Edell, Julie A.
-
1982
Persistent link: https://www.econbiz.de/10000734086
Saved in:
10
The impact of feelings on ad-based affect and cognition
Burke, Marian C.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10001059637
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