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Werbung
Distribution channel
4,904
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4,904
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901
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878
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878
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846
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633
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484
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2
Zhang, Jihua
2
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Anderson, Eric T.
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Ashley, Allan
1
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1
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6
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1
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1
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1
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1
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1
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ECONIS (ZBW)
123
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1
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123
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1
Advertising measurement and decision making
Robinson, Patrick J.
-
1968
Persistent link: https://www.econbiz.de/10000670797
Saved in:
2
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
3
Marketing in the Soviet Union
Greer, Thomas V.
-
1973
Persistent link: https://www.econbiz.de/10000556856
Saved in:
4
Multinational marketing: Dimensions in strategy
Baker, James Calvin
;
Ryans, John K.
-
1975
Persistent link: https://www.econbiz.de/10000581623
Saved in:
5
Aktuelle Absatzwirtschaft
Disch, Wolfgang K. A.
(
contributor
)
-
1964
Persistent link: https://www.econbiz.de/10000508791
Saved in:
6
Coordinating advertising and pricing in a manufacturer-retailer channel
Xie, Jinxing
;
Wei, Jerry C.
- In:
European journal of operational research : EJOR
197
(
2009
)
2
,
pp. 785-791
Persistent link: https://www.econbiz.de/10003847834
Saved in:
7
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.
;
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
Saved in:
8
Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma
;
Martín Herrán, Guiomar
- In:
Review of marketing science
6
(
2008
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Saved in:
9
Is persuasive advertising always combative in a distribution channel?
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Wang, Chih-jen
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1157-1163
Persistent link: https://www.econbiz.de/10003909240
Saved in:
10
Mutual fund advertisements
Wu, Congsheng
- In:
Investment management and financial innovations
6
(
2009
)
2
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003918592
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