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Werbung
Markenführung
17,004
Brand management
16,982
Marketingmanagement
16,903
Marketing management
16,085
Konsumentenverhalten
10,966
Consumer behaviour
10,953
Markenimage
7,327
Brand image
7,191
Markenartikel
5,389
Brand
5,376
Perception
5,346
Wahrnehmung
5,281
Beziehungsmarketing
4,304
Relationship marketing
4,297
Marketing
4,219
Theorie
3,287
Theory
3,264
Deutschland
3,234
Germany
3,071
Online-Marketing
2,657
Internet marketing
2,586
Social Web
2,429
Social web
2,425
Markenpolitik
2,191
USA
2,125
United States
2,069
Werbewirkung
1,711
Advertising effects
1,694
Strategisches Management
1,466
Advertising
1,363
Internationales Marketing
1,333
International marketing
1,291
Unternehmenserfolg
1,222
Firm performance
1,213
Innovation
1,213
Strategic management
1,133
Customer satisfaction
1,101
Kundenzufriedenheit
1,098
Einzelhandel
1,086
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576
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164
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Article
933
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527
Journal
1
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826
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101
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64
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48
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48
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42
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36
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33
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32
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31
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30
Arbeitspapier
29
Konferenzschrift
21
Case study
18
Fallstudie
18
Bibliografie enthalten
13
Bibliography included
13
Conference proceedings
13
Guidebook
9
Ratgeber
9
Conference paper
7
Handbook
7
Handbuch
7
Konferenzbeitrag
7
Bibliografie
6
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6
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6
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5
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4
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4
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4
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4
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4
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3
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3
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3
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3
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English
1,244
German
203
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5
Italian
4
Russian
4
Polish
3
French
2
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Bruhn, Manfred
18
Kaiser, Harry M.
16
Esch, Franz-Rudolf
11
Pelsmacker, Patrick de
10
Pepels, Werner
10
Wheeler, Alina
8
Eisend, Martin
7
Gierl, Heribert
7
Percy, Larry
7
Taylor, Charles Raymond
7
Brunner, Christian Boris
6
Dens, Nathalie
6
Hackley, Christopher E.
6
Wilson, Rick T.
6
Yan, Ruiliang
6
Hayes, Jameson L.
5
Jain, Amit
5
Malik, Garima
5
Mortimer, Kathleen
5
Romaniuk, Jenni
5
Rosengren, Sara
5
Septianto, Felix
5
Adeola, Ogechi
4
Bellman, Steven
4
Chen, Huan
4
Cohen, Justin
4
Czarnecka, Barbara
4
Dahl, Stephan
4
Falkinger, Josef
4
Geuens, Maggie
4
Gijsenberg, Maarten J.
4
Huber, Frank
4
Jones, John Philip
4
Keller, Kevin Lane
4
Kerr, Gayle
4
Kinnucan, Henry W.
4
Kitchen, Philip J.
4
Ko, Eunju
4
Laurie, Sally
4
Lindstrøm, Martin
4
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Springer Fachmedien Wiesbaden
7
American Marketing Association
4
Cornell University / Department of Agricultural Economics
3
Österreichische Werbewissenschaftliche Gesellschaft
3
European Advertising Academy
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Duncker & Humblot
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Society for Opinion and Marketing Research
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
Harvard Graduate School of Business Administration
1
ICC Deutschland Internationale Handelskammer
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
Information Resources Management Association
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Julius-Maximilians-Universität Würzburg
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Museum der Arbeit <Hamburg>
1
NWB Verlag
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Oblast Orel
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Special Libraries Association
1
Springer VS
1
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Published in...
All
Journal of marketing communications
42
International journal of advertising : the review of marketing communications
37
Journal of business research : JBR
34
Journal of advertising research
32
International journal of advertising : the quarterly review of marketing communications
23
Journal of promotion management : JPM
19
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of retailing and consumer services
15
International journal of internet marketing and advertising : IJIMA
14
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
13
European journal of marketing : EJM
12
Journal of advertising
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
SpringerLink / Bücher
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of historical research in marketing
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
The journal of brand management : an international journal
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of global marketing
8
Journal of marketing
8
Marketing : ZFP ; journal of research and management
8
International journal of consumer studies
7
Journal of Islamic marketing : JIMA
7
Journal of consumer marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Research
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
The journal of consumer marketing
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European journal of marketing
5
International journal of technology marketing : IJTMkt
5
Journal of business ethics : JOBE
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of international consumer marketing
5
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Source
All
ECONIS (ZBW)
1,420
USB Cologne (EcoSocSci)
35
EconStor
5
RePEc
1
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1
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1
The influence of alcohol on advertising
perception
and recall during a sports viewing experience
Ellert, Guido
;
Schafmeister, Guido
;
Mueller, Florian
; …
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
Saved in:
2
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
3
Compliance to Islamic marketing practices among businesses in Malaysia
Abdullah, Kalthom
;
Mohd. Ismail Ahmad
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
3
,
pp. 286-297
Persistent link: https://www.econbiz.de/10008701575
Saved in:
4
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
5
More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.
;
Mukherjee, Anirban
;
Chattopadhyay, Amitava
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10014322176
Saved in:
6
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
7
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
8
The effect of perceived advertising effort on brand
perception
: implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
9
Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie
;
Palazzo, Maria
;
Mortimer, Kathleen
; …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 207-226)
.
2015
Persistent link: https://www.econbiz.de/10011396929
Saved in:
10
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
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