Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Space race : an inside view of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Customer relations
511
Relationship marketing
85
Marketing
68
Kundenmanagement
62
Management
59
Customer loyalty
48
Customer satisfaction
45
Communication in marketing
39
Consumer behaviour
36
Customer service management
36
customer relations
32
Beziehungsmarketing
31
Beziehungsmanagement
28
Electronic commerce
26
Customer services
25
Banking
17
Consumer satisfaction
17
Internet
16
Selling
16
Marketing strategy
15
Success in business
15
Unternehmen
15
Customer retention
14
Innovation
14
Knowledge management
13
Supplier relations
13
Customer orientation
12
Konsumentenverhalten
12
Kundenbindung
12
Trust
12
Aufsatzsammlung
11
Customers
11
Kundenzufriedenheit
11
Loyalty schemes
11
United Kingdom
11
Advertising
10
Customer services quality
10
Supply chain management
10
Taiwan
10
Competitive advantage
9
more ...
less ...
Type of publication
All
Book / Working Paper
8
Type of publication (narrower categories)
All
Bibliographie
2
Language
All
English
8
Author
All
Baack, Donald
2
Clow, Kenneth E.
2
Alder, Harry
1
Bellman, Steven
1
Hammond, James
1
Kitchen, Philip J.
1
Roberts, Kevin W. S.
1
Rossiter, John R.
1
Yadin, Daniel L.
1
more ...
less ...
Source
All
USB Cologne (EcoSocSci)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L.
-
2001
-
3. ed.
Persistent link: https://www.econbiz.de/10004724414
Saved in:
2
Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10004781976
Saved in:
3
Mind to mind marketing : communicating with 21st-century customers
Alder, Harry
-
2001
Persistent link: https://www.econbiz.de/10004749018
Saved in:
4
A reader in marketing communications
Kitchen, Philip J.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004833119
Saved in:
5
Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2007
-
3. ed
Persistent link: https://www.econbiz.de/10004891680
Saved in:
6
Marketing communications : theory and applications
Rossiter, John R.
;
Bellman, Steven
-
2005
Persistent link: https://www.econbiz.de/10004922145
Saved in:
7
Branding your business : promoting your business, attracting customers and standing out in the market place
Hammond, James
-
2008
Persistent link: https://www.econbiz.de/10004927350
Saved in:
8
The lovemarks effect : winning in the consumer revolution
Roberts, Kevin W. S.
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10004846106
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
