Narrow search
Showing 1 - 10 of 11
Cover Image
Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the Journal of Advertising Research
Robson, Karen; Pitt, Leyland F.; West, Douglas C. - In: Journal of advertising research 55 (2015) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
Cover Image
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Cover Image
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Cover Image
Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin; Berthon, Pierre R.; Pitt, Leyland F. - In: Journal of advertising research 51 (2011) 2, pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
Cover Image
Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.; Pitt, Leyland F.; DesAutels, Philip - In: Psychology & marketing 28 (2011) 10, pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
Cover Image
The theory and practice of advertising : counting the cost to the customer
Berthon, Pierre R.; Robson, Karen; Pitt, Leyland F. - In: Journal of advertising research 53 (2013) 3, pp. 244-246
Persistent link: https://www.econbiz.de/10010199628
Cover Image
Brands and burlesque : toward a theory of spoof advertising
Berthon, Pierre R.; Pitt, Leyland F. - In: AMS review : official publication of the Academy of … 2 (2012) 2/4, pp. 88-98
Persistent link: https://www.econbiz.de/10009717337
Cover Image
Viewer reactions to online political spoof videos and advertisements
Bal, Anjali S.; Campbell, Colin L.; Pitt, Leyland F. - In: Online consumer behavior : theory and research in …, (pp. 185-208). 2012
Persistent link: https://www.econbiz.de/10009567794
Cover Image
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Cover Image
A 60-year bibliographic review of the Journal of Advertising Research : perspectives on trends in authorship, influences, and research impact
Brown, Terrence E.; Park, Andrew; Pitt, Leyland F. - In: Journal of advertising research 60 (2020) 4, pp. 353-360
Persistent link: https://www.econbiz.de/10012495734