//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising Creativity Matters
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Advertising
42
Consumer behaviour
33
Konsumentenverhalten
31
Advertising effects
27
Werbewirkung
27
Creativity
12
Kreativität
12
Brand image
9
Markenimage
9
Einzelhandel
8
Marketing
8
Retail trade
8
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Customer satisfaction
6
Kundenzufriedenheit
6
Beziehungsmarketing
5
Kommunikation
5
Psychology of advertising
5
Relationship marketing
5
Werbepsychologie
5
Advertising planning
4
Experiment
4
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Public relations
4
Schweden
4
Sweden
4
Viral marketing
4
Virales Marketing
4
Werbeplanung
4
Öffentlichkeitsarbeit
4
Coronavirus
3
Corporate Social Responsibility
3
Corporate social responsibility
3
more ...
less ...
Online availability
All
Undetermined
20
Free
1
Type of publication
All
Article
28
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Konferenzschrift
5
Collection of articles of several authors
2
Collection of articles written by one author
2
Hochschulschrift
2
Sammelwerk
2
Sammlung
2
Thesis
2
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Conference proceedings
1
Graue Literatur
1
Non-commercial literature
1
more ...
less ...
Language
All
English
36
Author
All
Rosengren, Sara
26
Dahlén, Micael
23
Eisend, Martin
5
Modig, Erik
5
Thorbjørnsen, Helge
4
Bondesson, Niklas
2
Campbell, Colin L.
2
Colliander, Jonas
2
Sjödin, Henrik
2
Åkestam, Nina
2
Berg, Hanna
1
Bigné Alcañiz, J. Enrique
1
Cheng, Zixuan Mia
1
Fransen, Marieke L.
1
Gemvik, Alice
1
Hansen, Håvard
1
Hao, Jianyu
1
Huh, Jisu
1
Karsberg, John
1
Koslow, Scott
1
Laczniak, Russell N.
1
Lange, Fredrik
1
Liljedal, Karina T.
1
Linander, Johanna
1
Muldrow, Adrienne F.
1
Noort, Guda van
1
Okazaki, Shintaro
1
Plangger, Kirk
1
Rauwers, Fabiënne
1
Remmelswaal, Paola
1
Rust, Roland T.
1
Sagfossen, Sofie
1
Smith, Edith
1
Stewart, David W.
1
Söderlund, Magnus
1
Thorwid, Christian
1
Törn, Fredrik
1
Waiguny, Martin K. J.
1
Waiguny, Martin K.J.
1
Wang, Yiru
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Ekonomiska forskningsinstitutet <Stockholm>
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <17., 2018, Valencia>
1
ICORIA <18., 2019, Krems>
1
Published in...
All
Journal of advertising research
7
Journal of advertising : official publication of the American Academy of Advertising
6
Advances in advertising research
4
European Advertising Academy
3
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
2
Research
2
Advertising in new formats and media : current research and implications for marketers
1
EAA Series
1
Journal of advertising
1
Journal of current issues and research in advertising
1
Journal of marketing
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Springer Gabler Research
1
SpringerLink / Bücher
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
36
Showing
1
-
10
of
36
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising creativity matters
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 392-403
Persistent link: https://www.econbiz.de/10003768840
Saved in:
2
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
3
Think outside the ad : can advertising creativity benefit more than the advertiser?
Rosengren, Sara
;
Dahlén, Micael
;
Modig, Erik
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
Saved in:
4
Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
Saved in:
5
Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
6
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
7
The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Colliander, Jonas
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
Saved in:
8
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
9
If advertising won't die, what will it be? Toward a working definition of advertising
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10011591604
Saved in:
10
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->