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Werbung
Konsumentenverhalten
78,391
Consumer behaviour
77,961
Theorie
9,778
Theory
9,592
Brand management
9,270
Markenführung
9,269
Markenartikel
9,054
Youth
8,969
Jugendliche
8,859
Beziehungsmarketing
8,849
Relationship marketing
8,836
Brand
7,960
Markenimage
7,183
Brand image
7,134
USA
6,210
United States
5,805
Deutschland
5,513
Online-Handel
5,406
Online retailing
5,393
Kundenzufriedenheit
5,372
Customer satisfaction
5,369
Social Web
4,781
Social web
4,777
Germany
4,561
Online-Marketing
4,455
Internet marketing
4,429
Einzelhandel
4,327
Dienstleistungsqualität
4,270
Service quality
4,268
Retail trade
4,228
Werbewirkung
3,705
Advertising effects
3,657
Verbraucherverhalten
3,567
Electronic Commerce
3,533
Experiment
3,478
E-commerce
3,420
Emotion
3,146
Advertising
3,061
Preismanagement
2,925
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Online availability
All
Undetermined
1,431
Free
555
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Article
2,276
Book / Working Paper
894
Journal
15
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Article in journal
2,152
Aufsatz in Zeitschrift
2,152
Graue Literatur
146
Non-commercial literature
146
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117
Arbeitspapier
112
Aufsatz im Buch
102
Book section
102
Hochschulschrift
75
Thesis
51
Collection of articles of several authors
47
Sammelwerk
47
Konferenzschrift
30
Aufsatzsammlung
29
Conference paper
14
Konferenzbeitrag
14
Bibliografie enthalten
13
Bibliography included
13
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13
Case study
11
Fallstudie
11
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11
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10
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9
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7
Sammlung
7
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6
Marktinformation
6
Ratgeber
6
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5
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5
Reprint
5
Amtsdruckschrift
3
Einführung
3
Festschrift
3
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3
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2
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2
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2
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1
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English
2,971
German
177
Undetermined
35
Swedish
5
French
3
Russian
3
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2
Norwegian
2
Arabic
1
Bulgarian
1
Finnish
1
Portuguese
1
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Author
All
Septianto, Felix
17
Eisend, Martin
15
Gierl, Heribert
15
Dahlén, Micael
14
Pelsmacker, Patrick de
14
Diehl, Sandra
12
Rosengren, Sara
12
Taylor, Charles Raymond
12
Chan, Kara
11
Hudders, Liselot
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Mooij, Marieke K. de
8
Saffer, Henry
8
Stafford, Marla Royne
8
Thaichon, Park
8
Wheeler, Alina
8
Zúñiga, Miguel Ángel
8
Choi, Yung Kyun
7
Hayes, Jameson L.
7
Moshary, Sarah
7
Quach, Sara
7
Shin, Jiwoong
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Yoon, Hye Jin
7
Bellman, Steven
6
Cauberghe, Veroline
6
Dave, Dhaval
6
Domizlaff, Hans
6
Esch, Franz-Rudolf
6
Haley, Eric John
6
Johnson, Garrett A.
6
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National Bureau of Economic Research
9
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
Nordic Council of Ministers
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag
1
Boston College / Department of Economics
1
Campus Verlag
1
Committee on Advertising
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Grey Düsseldorf GmbH & Co. KG
1
Handelskammer Deutschland-Schweiz
1
Harvard Graduate School of Business Administration
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
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Published in...
All
International journal of advertising : the review of marketing communications
110
Journal of business research : JBR
98
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising research
70
Journal of advertising
46
Journal of promotion management : innovations in planning and applied research
46
Journal of advertising : official publication of the American Academy of Advertising
42
Journal of promotion management : JPM
42
International journal of internet marketing and advertising : IJIMA
38
Journal of retailing and consumer services
38
Psychology & marketing
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Health marketing quarterly
25
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
23
Marketing letters : a journal of research in marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing
19
Journal of marketing research : JMR
19
Young consumers : insight and ideas for responsible marketers
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of current issues and research in advertising
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Journal of historical research in marketing
13
SpringerLink / Bücher
13
Australasian marketing journal
11
European journal of operational research : EJOR
11
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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Source
All
ECONIS (ZBW)
3,101
USB Cologne (EcoSocSci)
78
EconStor
6
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20
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11
Brand
and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika
;
Dewani, Prem Prakash
;
Jaiswal, Anand Kumar
-
2023
Persistent link: https://www.econbiz.de/10014387914
Saved in:
12
Modest, modern and diverse : a review of marketing communication visuals of Islamic
fashion
brands
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of islamic marketing and branding
3
(
2018
)
2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10011979897
Saved in:
13
Consumers' perceptions of native advertisements : exploring the impact of ethics and ad trust
Fischbach, Sarah
;
Zarzosa, Jennifer
- In:
Business & professional ethics journal
38
(
2019
)
3
,
pp. 275-296
Persistent link: https://www.econbiz.de/10012126252
Saved in:
14
The
fashion
engagement grid : understanding men's responses to
fashion
advertising
Barry, Ben
;
Phillips, Barbara J.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 438-464
Persistent link: https://www.econbiz.de/10011567065
Saved in:
15
The visual presentation of beauty in transnational
fashion
magazine advertisements
Fowler, Jie G.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10011304685
Saved in:
16
Fake remake : the role of the luxury
fashion
market in driving sustainable
fashion
practices
Finn, Angela
;
Fraser, Kim
- In:
Sustainable luxury : managing social and environmental …
,
(pp. 28-42)
.
2015
Persistent link: https://www.econbiz.de/10010465449
Saved in:
17
Muslim millennials' attitudes towards
fashion
advertising
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 796-819
Persistent link: https://www.econbiz.de/10012200321
Saved in:
18
Improving sustainable
fashion
marketing and advertising : a reflection on framing message and target audience
Guedes, Biatriz
;
Paillard-Bardey, Aurore C.
;
Schat, Anke
- In:
International journal of market research
62
(
2020
)
2
,
pp. 124-126
Persistent link: https://www.econbiz.de/10012214125
Saved in:
19
Exploring advertising equity in
fashion
advertising
Hess, Brooklyn
;
Phillips, Barbara J.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10012242975
Saved in:
20
The corset and the mirror :
fashion
and domesticity in Swedish advertisements and
fashion
magazines, 1870-1914
Runefelt, Leif
- In:
History of retailing and consumption
5
(
2019
)
2
,
pp. 169-193
Persistent link: https://www.econbiz.de/10012171334
Saved in:
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