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Consumer behaviour
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ECONIS (ZBW)
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1
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
2
Country reputation as a moderator of tourism advertising effectiveness
Fullerton, Jami A.
;
Kendrick, Alice
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10011705486
Saved in:
3
Social responsibility in advertising : a marketing communications student perspective
Kendrick, Alice
;
Fullerton, Jami A.
;
Kim, Yeo Jung
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10010204790
Saved in:
4
Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Saved in:
5
Advertising education in Australia : looking back to the future
Kerr, Gayle F.
;
Waller, David
;
Patti, Charles H.
- In:
Journal of marketing education : JME
31
(
2009
)
3
,
pp. 264-274
Persistent link: https://www.econbiz.de/10003911271
Saved in:
6
Social issues of advertising
Chan, Kara
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011611942
Saved in:
7
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
8
Effectiveness of environmental advertising for hotels
Chan, Kara
;
Han, Xing
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10010465670
Saved in:
9
Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung
;
Chan, Kara
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
Saved in:
10
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
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