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Werbung
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22
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22
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18
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17
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16
Yoon, Hye Jin
16
Diehl, Sandra
15
Stafford, Marla Royne
15
Taylor, Charles Raymond
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Wilbur, Kenneth C.
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Dahlén, Micael
14
Kaiser, Harry M.
14
Choi, Yung Kyun
13
Dens, Nathalie
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Jerath, Kinshuk
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Sahni, Navdeep S.
12
Hudders, Liselot
11
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11
Terlutter, Ralf
11
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11
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10
Chan, Kara
10
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10
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Malik, Garima
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Mueller, Barbara
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10
Sayedi, Amin
10
Bergemann, Dirk
9
Buijzen, Moniek
9
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9
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9
Ghose, Anindya
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Okazaki, Shintaro
9
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European Advertising Academy
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Shaker Verlag
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AMA Winter Academic Conference <2021, Online>
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Avrim Lazar and Associates
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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1
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Edward Elgar Publishing
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Institute of Practioners in Advertising
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International journal of advertising : the review of marketing communications
175
International journal of advertising : the quarterly review of marketing communications
131
Journal of business research : JBR
117
Journal of marketing communications
112
Journal of advertising : official publication of the American Academy of Advertising
109
Journal of advertising research
105
Journal of promotion management : innovations in planning and applied research
59
Journal of promotion management : JPM
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
International journal of internet marketing and advertising : IJIMA
54
Psychology & marketing
43
Journal of retailing and consumer services
38
Journal of current issues and research in advertising : JCIRA
36
European journal of marketing : EJM
34
Health marketing quarterly
33
Journal of advertising
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of current issues and research in advertising
28
Young consumers : insight and ideas for responsible marketers
27
Journal of marketing research : JMR
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of marketing
25
Journal of global marketing
23
Marketing letters : a journal of research in marketing
23
SpringerLink / Bücher
22
Journal of international consumer marketing
21
European journal of operational research : EJOR
20
Asia Pacific journal of marketing and logistics
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
The journal of consumer marketing
18
International journal of consumer studies
17
Journal of marketing research
17
NBER working paper series
17
Quantitative marketing and economics : QME
17
Journal of business ethics : JOBE
16
Marketing : ZFP ; journal of research and management
16
Australasian marketing journal
13
International journal of hospitality management
13
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ECONIS (ZBW)
4,305
USB Cologne (EcoSocSci)
25
EconStor
5
OLC EcoSci
4
USB Cologne (business full texts)
1
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1
Emotion
induction in click intention of picture advertisement : a field examination
Wu, ChienHsing
;
Sundiman, Didi
;
Kao, Shu-Chen
;
Chen, …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Saved in:
2
Stimulus-Organism-Response (S-O-R) model application in examining the effectiveness of public service advertisements
Mishra, Mukesh Kumar
;
Kesharwani, Ankit
;
Gautam, Vikas
; …
- In:
International journal of business
27
(
2022
)
2
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013395922
Saved in:
3
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
4
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
5
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
6
Using rational and emotional appeals in online advertisements for Muslim customers
Behboudi, Mehdi
;
Vazifehdoust, Hossein
;
Najafi, Kobra
; …
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10010256749
Saved in:
7
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
8
Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements : a global versus local processing explanation
Sar, Sela
;
Anghelcev, George
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 421-446
Persistent link: https://www.econbiz.de/10011546518
Saved in:
9
Destination's social media communication and emotions : an investigation of visit intentions, word-of-mouth and travelers' facially expressed emotions
Schoner-Schatz, Lisa
;
Hofmann, Verena
;
Sauer, Nicola E.
- In:
Journal of destination marketing & management
22
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013041387
Saved in:
10
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
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