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Werbung
Marketing
29,185
Beziehungsmarketing
25,192
Relationship marketing
25,164
Markenführung
17,031
Brand management
17,009
Konsumentenverhalten
16,488
Consumer behaviour
16,462
Thailand
13,042
Markenartikel
9,129
Brand
8,034
Markenimage
7,826
Brand image
7,657
Marketingmanagement
6,222
Marketing management
5,962
Deutschland
5,867
Theorie
5,808
Theory
5,769
Kundenzufriedenheit
5,591
Customer satisfaction
5,589
Germany
5,164
Dienstleistungsqualität
4,088
Service quality
4,088
Social Web
3,567
Social web
3,562
USA
3,355
Online-Marketing
3,246
United States
3,209
Internet marketing
3,195
Lieferantenmanagement
2,638
Supplier relationship management
2,635
marketing
2,538
Electronic Commerce
2,343
Einzelhandel
2,333
Markenpolitik
2,296
Retail trade
2,208
E-commerce
2,064
Strategisches Management
2,011
Innovation
1,829
Malaysia
1,671
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168
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895
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849
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8
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8
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7
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7
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6
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6
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6
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4
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1,362
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337
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61
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9
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2
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1
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1
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1
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1
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Pepels, Werner
11
Bruhn, Manfred
10
Koschnick, Wolfgang J.
9
Wheeler, Alina
9
Hayes, Jameson L.
8
Pelsmacker, Patrick de
8
Baack, Donald
7
Clow, Kenneth E.
7
Collins, Thomas L.
7
Gierl, Heribert
7
Keller, Kevin Lane
7
Rapp, Stan
7
Brunner, Christian Boris
6
Dens, Nathalie
6
Domizlaff, Hans
6
Ko, Eunju
6
Boenigk, Michael
5
Hackley, Christopher E.
5
Jones, John Philip
5
Kitchen, Philip J.
5
Romaniuk, Jenni
5
Rosengren, Sara
5
Septianto, Felix
5
Soloveichik, Rachel
5
Srinivasan, Shuba
5
Stumpf, Marcus
5
Taylor, Charles Raymond
5
Wang, Jing
5
Adjouri, Nicholas
4
Allen, Chris T.
4
Baker, Michael John
4
Bellman, Steven
4
Buijzen, Moniek
4
Bünte, Claudia
4
Cohen, Justin
4
Geuens, Maggie
4
Houston, Michael J.
4
Kennedy, Rachel
4
King, Karen Whitehill
4
Klapper, Daniel
4
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Springer Fachmedien Wiesbaden
9
American Marketing Association
7
Österreichische Werbewissenschaftliche Gesellschaft
4
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Akademie für Naturschutz und Landschaftspflege
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Axel Springer Verlag
1
Axel Springer Verlag, Marketing Anzeigen
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
Campus Verlag
1
Centro de Estudios Financieros <Madrid u.a.>
1
Committee on Advertising
1
Copenhagen Symposium <1, 1989>
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Dialog Marketing Competence Center <Kassel>
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Grey Düsseldorf GmbH & Co. KG
1
Handelskammer Deutschland-Schweiz
1
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Journal of business research : JBR
38
Journal of advertising research
34
International journal of advertising : the review of marketing communications
31
Journal of marketing communications
27
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising
23
Journal of historical research in marketing
21
International journal of internet marketing and advertising : IJIMA
17
SpringerLink / Bücher
17
Journal of promotion management : innovations in planning and applied research
14
Journal of promotion management : JPM
13
The journal of product & brand management
11
European journal of marketing : EJM
10
Journal of retailing and consumer services
10
Psychology & marketing
10
The journal of brand management : an international journal
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Research
9
Journal of marketing management : MM
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Asia Pacific journal of marketing and logistics
7
Springer eBook Collection
7
European journal of operational research : EJOR
6
Europäische Kulturen in der Wirtschaftskommunikation
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Europäische Hochschulschriften / 5
5
International journal of consumer studies
5
International journal of islamic marketing and branding
5
Journal of Islamic marketing : JIMA
5
Journal of global marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of strategic marketing
5
Marketing : ZFP ; journal of research and management
5
Marketing theory
5
Young consumers : insight and ideas for responsible marketers
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
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Source
All
ECONIS (ZBW)
1,500
USB Cologne (EcoSocSci)
243
USB Cologne (business full texts)
8
EconStor
8
BASE
3
RePEc
3
OLC EcoSci
2
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Showing
1
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date (oldest first)
1
Young consumer-
brand
relationship building potential using digital
marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
2
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and
brand
relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
3
Can personalised prosocial ads be harnessed for
brand
equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
The new advertising :
branding
, content, and consumer relationships in the data-driven social media era
Brown, Ruth E.
(
ed.
);
Jones, Valerie K.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014387856
Saved in:
5
Antecedents and financial impacts of building
brand
love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
6
Relationship of advertising appeals, corporate reputation and
brand
advocacy : the mediation role of
brand
loyalty
Mahmood, Asif
;
Haider, Syed Zeeshan
- In:
LogForum : elektroniczne czasopismo naukowe z dziedziny …
16
(
2020
)
2
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012269836
Saved in:
7
Brand
communications and customer equity : the mediating role of
brand
knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
8
The impact of social media advertising on purchase intention : the mediation role of consumer
brand
engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
9
The impact of Hspanic-targeted advertising on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
10
This ad's for you : how personalized SNS advertisements affect the consumer-
brand
relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
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