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Werbung
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Theorie
9,188
Theory
9,011
Relationship marketing
8,803
Beziehungsmarketing
8,772
Brand management
7,412
Markenführung
7,371
Brand image
6,589
Markenimage
6,549
Customer satisfaction
5,545
Online-Handel
5,413
Online retailing
5,402
Kundenzufriedenheit
5,388
USA
4,998
United States
4,678
Social Web
4,608
Social web
4,605
Online-Marketing
4,365
Internet marketing
4,355
Service quality
4,308
Dienstleistungsqualität
4,264
Brand
4,228
Markenartikel
4,219
Einzelhandel
4,093
Retail trade
4,054
Gewalt
4,019
Deutschland
3,961
Germany
3,666
Werbewirkung
3,580
Verbraucherverhalten
3,568
Advertising effects
3,542
Violence
3,520
Electronic Commerce
3,509
E-commerce
3,403
Experiment
3,372
Emotion
3,177
Advertising
3,000
Privater Konsum
2,850
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1,401
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540
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2,179
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727
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Septianto, Felix
19
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Stafford, Marla Royne
10
Yoon, Hye Jin
10
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Shin, Jiwoong
8
Thaichon, Park
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Carlson, Les
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
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International journal of advertising : the review of marketing communications
121
Journal of business research : JBR
97
Journal of marketing communications
94
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
66
Journal of promotion management : innovations in planning and applied research
46
Journal of promotion management : JPM
42
Journal of advertising
41
Journal of advertising : official publication of the American Academy of Advertising
39
International journal of internet marketing and advertising : IJIMA
38
Journal of retailing and consumer services
37
Psychology & marketing
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of current issues and research in advertising
18
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Journal of historical research in marketing
12
SpringerLink / Bücher
12
Young consumers : insight and ideas for responsible marketers
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
Marketing intelligence & planning
11
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Source
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ECONIS (ZBW)
2,876
USB Cologne (EcoSocSci)
37
EconStor
6
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1
Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
2
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
3
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
4
Violence
in advertising : a multilayered content analysis
Jones, Tim
;
Cunningham, Peggy H.
;
Gallagher, Katherine
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 11-36
Persistent link: https://www.econbiz.de/10008860336
Saved in:
5
The "killer" ad : an assessment of advertising
violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
Saved in:
6
The effects of variance in perceived message sensation value and optimum stimulation levels on consumer responses to ads promoting violents sports media
Kwak, Dae Hee
;
McDaniel, Stephen R.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10010406133
Saved in:
7
Exploring the underlying dimensions of
violence
in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10009536710
Saved in:
8
Comedic
violence
in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
9
Gender effects on consumers' attitudes toward comedic
violence
in advertisements
Manyiwa, Simon
;
Jin, Zhongqi
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 654-673
Persistent link: https://www.econbiz.de/10012258077
Saved in:
10
It's just a joke
violence
against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10008860323
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