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Advertising message strategy analysis for award-winning digital ads

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Persistent link: https://www.econbiz.de/10011862031

Multinational marketing: Dimensions in strategy

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Readings in global marketing management

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Communication on food, health and nutrition : a cross-cultural analysis of the Danonino brand and nutri-tainment

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"Look after your smoothie" : new trends in British and German drink packaging texts? ; a contrastive study on communication strategies in differing markets

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New directions in international advertising research

Taylor, Charles Raymond (contributor) - 2002

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising...