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Targeted advertising and consumer inference
Shin, Jiwoong; Yu, Jungju - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
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A theory of stable price dispersion
Myatt, David P.; Ronayne, David - 2019 - Revised: October, 2019
Persistent link: https://www.econbiz.de/10012193912
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Effectiveness of in-game advertisements within role-playing games
Guerra, Luis; Saxena, Deepak - In: International journal of electronic marketing and … 13 (2022) 3, pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
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Fear advertisements : influencing consumers to make better health decisions
Krishen, Anjala Selena; Bui, M̃y - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 533-548
Persistent link: https://www.econbiz.de/10011546645
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Effects of different types of framing in advertising messages on human decision behaviour
Burböck, Birgit; Kubli, Viktoria; Maček, Anita; … - In: International journal of diplomacy and economy 5 (2019) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10012020378
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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Joint decision on pricing and advertising for competing retailers under emergency purchasing
Bin, Liu; Xindi, Ma; Rong, Zhang - In: Economic modelling 39 (2014), pp. 257-264
Persistent link: https://www.econbiz.de/10010421850
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#loweshatesmuslims : consumer ethical decision making related to corporate advertising choices
Gerlich, R. Nicholas; Drumheller, Kristina; Kinsky, Emily; … - In: Marketing in the socially-networked world : challenges …, (pp. 121-128). 2013
Persistent link: https://www.econbiz.de/10010191272
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour
Persistent link: https://www.econbiz.de/10003457714
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Developing persuasive systems for marketing : the interplay of persuasion techniques, customer traits and persuasive message design
Braca, Annye; Dondio, Pierpaolo - In: Italian journal of marketing : ITJM 2023 (2023) 3, pp. 369-412
Persistent link: https://www.econbiz.de/10014330979