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Transition economy and market factors : the influence of advertising on customer satisfaction in Serbia
Bakator, Mihalj; Dalić, Nataša; Petrović, Nikola; … - In: Economic research 32 (2019) 1,3, pp. 2293-2309
Persistent link: https://www.econbiz.de/10012584248
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Techno-Creative Media and In-Store Branding : An Empirical Assessment of Advertising Effectiveness in Select Malls
Rath, Dr. Sabyasachi - 2010
Shoppers make up their mind about a product in about the time it takes to read this sentence. (Jack Neff , 2007). In the first 3-7 seconds after a shopper encounters a product on a store shelf, the marketers have the best chance of converting a browser into a buyer by appealing to their senses,...
Persistent link: https://www.econbiz.de/10014199005
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Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse; Maree, Tania - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
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The impact of deceptive advertising of skin-whitening creams on undergraduate female students
Mumtaz, Faiza - In: Perspectives of innovations, economics and business : PIEB 19 (2019) 2, pp. 141-
Persistent link: https://www.econbiz.de/10012098567
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The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
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Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi; Nayak, Jogendra Kumar - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
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Direct to consumer advertising of robotic heart bypass surgery : effectiveness, patient satisfaction and clinical outcomes
Kiani, Soroosh; Kurian, Dinesh; Henkin, Stanislav; … - In: International journal of pharmaceutical and healthcare … 10 (2016) 4, pp. 358-375
Persistent link: https://www.econbiz.de/10011643421
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Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M. - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
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Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup; Nguyen, Hong Ngoc; Song, Hak-jun; Lee, … - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
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The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung; Jun, Jong Woo; Dodoo, Naa Amponsah; … - In: Journal of marketing communications 23 (2017) 4, pp. 413-427
Persistent link: https://www.econbiz.de/10011745800