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Werbung
Marketingmanagement
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Marketing management
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Perception
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5,355
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5,076
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7
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6
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5
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5
Malik, Garima
5
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5
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4
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4
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4
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4
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4
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4
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4
Lloyd, Jenny
4
Mullainathan, Sendhil
4
Schwartzstein, Joshua
4
Shleifer, Andrei
4
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4
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3
Dekimpe, M. G.
3
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3
Elliott, Richard
3
Engel, James F.
3
Forker, Olan D.
3
Fuchs, Wolfgang
3
Gierl, Heribert
3
Jacobi, Erik S.
3
Kerbache, Laoucine
3
Kerr, Gayle
3
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3
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3
Lee, Janghyuk
3
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4
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2
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2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Duncker & Humblot
1
European Society for Opinion and Marketing Research
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
ICC Deutschland Internationale Handelskammer
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
IGI Global
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Julius-Maximilians-Universität Würzburg
1
Leuphana Universität Lüneburg
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
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1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Oblast Orel
1
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1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
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1
Uni-Taschenbücher GmbH
1
United States / Congress / Senate / Committee on Commerce
1
Universität Mannheim / Institut für Volkswirtschaft und Statistik
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
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Journal of marketing communications
20
Journal of advertising research
14
International journal of advertising : the review of marketing communications
12
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of business research : JBR
10
Journal of promotion management : JPM
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Journal of retailing and consumer services
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
International journal of technology marketing : IJTMkt
6
Journal of marketing research : JMR
6
Psychology & marketing
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
SpringerLink / Bücher
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Journal of marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing : ZFP ; journal of research and management
5
The marketing review
5
European journal of operational research : EJOR
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business ethics : JOBE
4
Journal of global marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Springer eBook Collection
4
Advances in advertising research
3
Corporate communications : an international journal
3
Economics and business review
3
European Advertising Academy
3
European journal of marketing
3
European research studies
3
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ECONIS (ZBW)
853
USB Cologne (EcoSocSci)
16
EconStor
5
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Distracted from comparison: product design and advertisement with limited attention
Johnen, Johannes
;
Leung, Benson Tsz Kin
-
2022
Persistent link: https://www.econbiz.de/10013179721
Saved in:
2
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
3
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
4
Distracted from comparison : product design and advertisement with limited attention
Johnen, Johannes
;
Leung, Benson Tsz Kin
-
2022
Persistent link: https://www.econbiz.de/10013186145
Saved in:
5
Compliance to Islamic marketing practices among businesses in Malaysia
Abdullah, Kalthom
;
Mohd. Ismail Ahmad
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
3
,
pp. 286-297
Persistent link: https://www.econbiz.de/10008701575
Saved in:
6
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
7
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
8
More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.
;
Mukherjee, Anirban
;
Chattopadhyay, Amitava
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10014322176
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9
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
10
Market segmentation : concepts and applications
Engel, James F.
(
ed.
);
Fiorillo, Henry F.
(
ed.
); …
-
1972
Persistent link: https://www.econbiz.de/10000580227
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