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Werbung
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Beziehungsmarketing
25,192
Relationship marketing
25,164
Markenführung
17,031
Brand management
17,009
Theorie
11,790
Theory
11,606
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9,182
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9,129
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9,030
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8,034
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7,767
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7,757
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7,574
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6,935
USA
6,349
Social Web
6,201
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6,195
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6,114
Dienstleistungsqualität
6,109
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6,097
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5,800
Online retailing
5,782
Online-Marketing
5,634
Internet marketing
5,566
Einzelhandel
4,812
Retail trade
4,701
Marketingmanagement
4,691
Marketing management
4,630
Electronic Commerce
4,564
E-commerce
4,380
Werbewirkung
4,037
Advertising effects
3,979
Verbraucherverhalten
3,577
Emotion
3,519
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3,438
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3,321
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Septianto, Felix
19
Eisend, Martin
16
Gierl, Heribert
16
Pelsmacker, Patrick de
15
Taylor, Charles Raymond
15
Dahlén, Micael
14
Dens, Nathalie
14
Rosengren, Sara
13
Diehl, Sandra
12
Wu, Linwan
11
Yoon, Sukki
11
Chan, Kara
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Hudders, Liselot
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Wheeler, Alina
9
Mooij, Marieke K. de
8
Quach, Sara
8
Stafford, Marla Royne
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Thaichon, Park
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Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Esch, Franz-Rudolf
7
Haley, Eric John
7
Hayes, Jameson L.
7
Keller, Kevin Lane
7
Moshary, Sarah
7
Shin, Jiwoong
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Yoon, Hye Jin
7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
Brunner, Christian Boris
6
Chen, Huan
6
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Axel-Springer-Verlag
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National Bureau of Economic Research
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American Marketing Association
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
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IGI Global
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Technische Universität Braunschweig
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AMA Winter Academic Conference <2021, Online>
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AMAK AG
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Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
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American association of Advertising Agencies
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Association of National Advertisers
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Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
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Avrim Lazar and Associates
1
Axel Springer AG
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Axel Springer Verlag
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Boston College / Department of Economics
1
Campus Verlag
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Committee on Advertising
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Consumer Research Institute, inc.
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Friedrich-Schiller-Universität Jena
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1
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1
Grey Düsseldorf GmbH & Co. KG
1
Handelskammer Deutschland-Schweiz
1
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International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
107
Journal of marketing communications
98
Journal of advertising research
86
International journal of advertising : the quarterly review of marketing communications
75
Journal of advertising
62
Journal of promotion management : innovations in planning and applied research
47
Journal of promotion management : JPM
44
Journal of advertising : official publication of the American Academy of Advertising
40
Journal of retailing and consumer services
40
Psychology & marketing
39
International journal of internet marketing and advertising : IJIMA
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
24
Health marketing quarterly
24
Journal of historical research in marketing
21
Marketing letters : a journal of research in marketing
21
Journal of marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Asia Pacific journal of marketing and logistics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing : ZFP ; journal of research and management
18
Journal of current issues and research in advertising
17
Journal of global marketing
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
The journal of brand management : an international journal
12
The journal of product & brand management
12
European journal of operational research : EJOR
11
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ECONIS (ZBW)
3,359
USB Cologne (EcoSocSci)
82
EconStor
9
RePEc
1
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1
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
2
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and
brand
relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
3
Can personalised prosocial ads be harnessed for
brand
equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
The new advertising : branding, content, and consumer relationships in the data-driven social media era
Brown, Ruth E.
(
ed.
);
Jones, Valerie K.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014387856
Saved in:
5
Antecedents and financial impacts of building
brand
love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
6
Brand
communications and customer equity : the mediating role of
brand
knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
7
The impact of social media advertising on purchase intention : the mediation role of consumer
brand
engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
8
The impact of Hspanic-targeted advertising on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
9
This ad's for you : how personalized SNS advertisements affect the consumer-
brand
relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
10
Investigating the impact of
brand
vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
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