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Werbung
Social Web
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2,545
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2,541
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2,277
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2,269
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2,210
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2,185
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2,175
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2,159
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1,850
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International journal of advertising : the review of marketing communications
85
International journal of internet marketing and advertising : IJIMA
43
Journal of business research : JBR
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the quarterly review of marketing communications
33
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Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of promotion management : JPM
18
Journal of retailing and consumer services
18
Journal of marketing research : JMR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Psychology & marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of current issues and research in advertising
13
Quantitative marketing and economics : QME
13
European journal of operational research : EJOR
12
Journal of marketing
12
European journal of marketing : EJM
10
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of marketing research
10
International journal of technology marketing : IJTMkt
9
Journal of advertising
9
Marketing science
9
Operations research
9
Technological forecasting & social change : an international journal
9
Young consumers : insight and ideas for responsible marketers
9
CESifo working papers
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Electronic commerce research
8
Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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Cogent business & management
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International journal of electronic commerce : IJEC
7
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NBER working paper series
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ECONIS (ZBW)
1,848
USB Cologne (EcoSocSci)
6
EconStor
2
OLC EcoSci
1
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1
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
2
Social media marketing and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
Saved in:
3
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
4
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
5
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
6
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
7
An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.
;
Smith, Robert W.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
Saved in:
8
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
9
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
10
Utilizing self perception theory to explain social media behavior relative to print advertisement 2-D codes
Roehm, Michelle Lynn
;
Roehm, Harper Andrew
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011452446
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