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Measuring the value of recommendation links on product demand

Kumar, Anuj; Hosanagar, Kartik - In: Information systems research : ISR 30 (2019) 3, pp. 819-838

Persistent link: https://www.econbiz.de/10012118891

Advertising strategy in the presence of reviews : an empirical analysis

Hollenbeck, Brett; Moorthy, Sridhar; Proserpio, Davide - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 793-811

Persistent link: https://www.econbiz.de/10012120907

Online behavioral advertising : an integrative review

Varnali, Kaan - In: Journal of marketing communications 27 (2021) 1, pp. 93-114

Persistent link: https://www.econbiz.de/10012424760

Advertising or recommender systems? : a game-theoretic analysis of online retailer platforms' decision-making

Wang, Yan; Mei, Shue; Zhong, Weijun - In: Managerial and decision economics : MDE ; the … 43 (2022) 6, pp. 2119-2132

Persistent link: https://www.econbiz.de/10013466596

Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Komariyah, Nur - 2019

This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...

Persistent link: https://www.econbiz.de/10012895482

The impact of customer reviews and advertisement efforts on the performance of experience goods in electronic markets

Frick, Bernd; Kaimann, Daniel - In: Applied economics letters 24 (2017) 17, pp. 1237-1240

Persistent link: https://www.econbiz.de/10011852434

Effect of Advertising, Word of Mouth, Website Quality, and Risk Perception on Buying Interest (Study on Consumer E-Commerce Shopee)

Lasha, Sarah; Usman, Osly - 2019

This study aims to examine 1. The effect of advertising on buying interest, 2. The effect of word of mouth on buying interest, 3. The effect of website quality on buying interest, 4. The effect of risk perception on buying interest, 5. The effect of advertising, word of mouth, website quality,...

Persistent link: https://www.econbiz.de/10014109049

The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective

Segev, Sigal; Fernandes, Juliana - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 125-154

Persistent link: https://www.econbiz.de/10013483018

Does digital influencer endorsement contribute to building consumers' attitude toward digital advertising during COVID-19 pandemic? : mediating role of brand attitude

Panggati, Ignatius Enda; Sasmoko; Simatupang, Boto; Sri … - In: Cogent business & management 10 (2023) 2, pp. 1-16

personalization directly influence consumers' attitude toward digital advertising, and brand attitude has a positive and significant …

Persistent link: https://www.econbiz.de/10014504754

Understanding consumer conversations around ads in a Web 2.0 world

Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102

Persistent link: https://www.econbiz.de/10009009158

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