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The role of advertising in consumer emotion management
Kemp, Eyria; Bui, M̃y; Chapa, Sindy - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 339-353
Persistent link: https://www.econbiz.de/10009744450
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Fear advertisements : influencing consumers to make better health decisions
Krishen, Anjala Selena; Bui, M̃y - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 533-548
Persistent link: https://www.econbiz.de/10011546645
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Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y; Krishen, Anjala S.; Anlamlier, Eda; Berezan, Orie - In: Psychology & marketing 39 (2022) 4, pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
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Promoting consumer well-being : examining emotion regulation strategies in social advertising messages
Kemp, Elyria; Cowart, Kelly; Bui, M̃y - In: Journal of business research : JBR 112 (2020), pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
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Understanding the power of hope and empathy in healthcare marketing
Kemp, Elyria; Bui, M̃y; Krishen, Anjala; Homer, Pamela … - In: The journal of consumer marketing 34 (2017) 2, pp. 85-95
Persistent link: https://www.econbiz.de/10011635238
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Music to the ears : the role of sonic branding in advertising
Kemp, Elyria; Cho, Yoon-Na; Bui, M̃y; Kintzer, Alex - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
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Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346
Persistent link: https://www.econbiz.de/10011697391