"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a...

The aim of this study is to examine Turkish consumer perspective so as to explore the attitudes concerning advertising via mobile devices. A detailed literature review was conducted in the fields of mobile advertising, advertising psychology, media management and social psychology in order to...