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Dictionary of marketing commun...
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Subject
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Werbung
Marketing
31,464
Marketingmanagement
17,141
Marketing management
16,550
Consumer behaviour
4,057
Theorie
3,967
Theory
3,951
Konsumentenverhalten
3,922
Deutschland
3,370
Germany
2,983
marketing
2,602
Relationship marketing
2,567
Beziehungsmarketing
2,533
USA
2,197
United States
2,010
Brand management
1,974
Markenführung
1,955
Strategisches Management
1,946
Online-Marketing
1,677
Internet marketing
1,639
Marktforschung
1,439
Management
1,420
Innovation
1,367
Unternehmenserfolg
1,249
Firm performance
1,202
Advertising
1,200
Strategic management
1,162
Marketing theory
1,142
Marketingtheorie
1,135
Agribusiness
1,104
Market research
1,101
Social Web
1,055
SME
1,052
Social web
1,052
KMU
1,040
Internationales Marketing
983
International marketing
928
Economics
847
Markenimage
846
Electronic Commerce
845
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All
Undetermined
296
Free
107
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Book / Working Paper
788
Article
540
Journal
23
Type of publication (narrower categories)
All
Article in journal
441
Aufsatz in Zeitschrift
441
Graue Literatur
93
Non-commercial literature
93
Aufsatz im Buch
89
Book section
89
Collection of articles of several authors
79
Sammelwerk
79
Aufsatzsammlung
47
Hochschulschrift
47
Konferenzschrift
44
Working Paper
44
Arbeitspapier
42
Lehrbuch
39
Textbook
35
Thesis
30
Conference proceedings
24
Case study
18
Fallstudie
18
Ratgeber
17
Wörterbuch
16
Bibliografie enthalten
15
Bibliography included
15
Guidebook
15
Nachschlagewerk
13
Reference book
13
Handbook
10
Handbuch
10
Glossar enthalten
8
Glossary included
8
Bibliografie
7
Fallstudiensammlung
7
Bibliographie
6
Dissertation u.a. Prüfungsschriften
6
Collection of articles written by one author
5
Festschrift
5
Reprint
5
Sammlung
5
Article
4
Dictionary (multilingual)
4
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English
992
German
315
Undetermined
40
Russian
9
French
3
Polish
3
Hungarian
1
Italian
1
Norwegian
1
Spanish
1
Swedish
1
Ukrainian
1
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Author
All
Bruhn, Manfred
20
Kaiser, Harry M.
17
Pepels, Werner
15
Esch, Franz-Rudolf
11
Koschnick, Wolfgang J.
10
Wheeler, Alina
8
Baack, Donald
7
Clow, Kenneth E.
7
Collins, Thomas L.
7
Hackley, Christopher E.
7
Percy, Larry
7
Rapp, Stan
7
Kitchen, Philip J.
6
Pelsmacker, Patrick de
6
Baker, Michael John
5
Belch, George E.
5
Blakeman, Robyn
5
Boenigk, Michael
5
Jain, Amit
5
Malik, Garima
5
Soloveichik, Rachel
5
Stumpf, Marcus
5
Yan, Ruiliang
5
Adeola, Ogechi
4
Belch, Michael A.
4
Bünte, Claudia
4
Czarnecka, Barbara
4
Dahl, Stephan
4
Eagle, Lynne C.
4
Eisend, Martin
4
Fuchs, Wolfgang
4
Gijsenberg, Maarten J.
4
Kinnucan, Henry W.
4
Kreicbergs, Toms
4
Laurie, Sally
4
Lloyd, Jenny
4
Mortimer, Kathleen
4
Steffenhagen, Hartwig
4
Taylor, Charles Raymond
4
Unger, Fritz
4
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Institution
All
Springer Fachmedien Wiesbaden
8
American Marketing Association
7
Cornell University / Department of Agricultural Economics
3
International Association of Business Communicators
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
European Advertising Academy
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Akademie für Naturschutz und Landschaftspflege
1
Axel Springer Verlag, Marketing Anzeigen
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
Centro de Estudios Financieros <Madrid u.a.>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Copenhagen Symposium <1, 1989>
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutschland / Bundesministerium für Wirtschaft und Technologie
1
Dialog Marketing Competence Center <Kassel>
1
Duncker & Humblot
1
Economist Conference Unit <London>
1
European Society for Opinion and Marketing Research
1
Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim
1
Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft Werbeagenturen
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
Haufe-Lexware GmbH & Co. KG
1
ICC Deutschland Internationale Handelskammer
1
ICORIA <10, 2011, Berlin>
1
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Published in...
All
Journal of historical research in marketing
16
Journal of advertising research
15
SpringerLink / Bücher
15
Journal of marketing communications
14
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
11
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Journal of business research : JBR
9
Journal of marketing management : MM
8
Journal of promotion management : innovations in planning and applied research
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
European journal of operational research : EJOR
6
Journal of marketing
6
Journal of promotion management : JPM
6
Research
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
International journal of islamic marketing and branding
5
International journal of technology marketing : IJTMkt
5
Journal of advertising : official publication of the American Academy of Advertising
5
The marketing review
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
Europäische Kulturen in der Wirtschaftskommunikation
4
International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business ethics : JOBE
4
Journal of marketing research : JMR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Marketing theory
4
Advances in advertising research
3
BAW-Texte / Reihe Public Relations
3
Corporate communications : an international journal
3
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Source
All
ECONIS (ZBW)
1,111
USB Cologne (EcoSocSci)
217
USB Cologne (business full texts)
8
EconStor
7
BASE
3
RePEc
3
OLC EcoSci
2
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Showing
1
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Sort
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date (oldest first)
1
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
3
Die
Marketing
-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen
;
Heinker, Helge-Heinz
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
Saved in:
4
Problems in
marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
5
Management perspectives in
marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
6
Marketing
. Basic concepts and decisions
Pride, William M.
;
Ferrell, O. C.
-
1977
Persistent link: https://www.econbiz.de/10000558157
Saved in:
7
Problems in
marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
8
Dynamic management in
marketing
Alexander, Ralph S.
;
Berg, Thomas L.
-
1965
-
1. print
Persistent link: https://www.econbiz.de/10000608419
Saved in:
9
Complete multilingual dictionary of advertising
marketing
and communications : English-French-German
Paetzel, Hans W.
-
1990
-
1990 print
Persistent link: https://www.econbiz.de/10000138253
Saved in:
10
InterActive
marketing
: how to use integrated offer-driven advertising, database
marketing
and sales promotion to create maximum action
Williams, Martin T.
-
1994
Persistent link: https://www.econbiz.de/10000149984
Saved in:
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