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Market entry strategies of media agencies
Knuth, Ingo - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 161-169
Persistent link: https://www.econbiz.de/10010408089
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The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.; Cobbs, Joe; Groza, Mark D. - In: Journal of global marketing 27 (2014) 4, pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
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Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
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Coordination of pricing, advertising, and production decisions for multiple products
Bajwa, Naeem; Sox, Charles R. - In: International journal of services and operations management 22 (2015) 4, pp. 495-521
Persistent link: https://www.econbiz.de/10011459037
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An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Chenavaz, Régis; Escobar, Octavio; Rousset, Xavier - In: Applied economics 51 (2019) 52, pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
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Kommunikative Marketingplanung bei Werbebeschränkungen
Hets, Johannes G. - 1989
Persistent link: https://www.econbiz.de/10000801452
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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10000782620
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Kommunikationspolitik : Bedeutung - Strategien - Instrumente
Bruhn, Manfred - 1997
Persistent link: https://www.econbiz.de/10000612244
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Informative Reklame
Bester, Helmut - 1998
Persistent link: https://www.econbiz.de/10000168392