Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Accommodating ethnic minority...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Advertising
22
Consumer behaviour
16
Konsumentenverhalten
14
Marketing
13
Advertising effects
12
Werbewirkung
12
USA
10
United States
10
International marketing
9
Marketing management
9
Marketingmanagement
8
Strategisches Management
8
Beziehungsmarketing
7
Bibliometrics
7
Bibliometrie
7
Brand management
7
Markenführung
7
Nonprofit organization
7
Nonprofit-Organisation
7
Relationship marketing
7
Emotion
6
Internationales Marketing
6
Nonprofit marketing
6
Nonprofit-Marketing
6
Fundraising
4
Gender
4
Globalization
4
Services marketing
4
Wettbewerbsvorteil
4
Brand image
3
Charitable organization
3
China
3
Competitive advantage
3
Customer satisfaction
3
Forschung
3
Gemeinnützige Organisation
3
Globalisierung
3
Internet marketing
3
Lieferantenmanagement
3
more ...
less ...
Online availability
All
Undetermined
16
Free
1
Type of publication
All
Article
19
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
20
Author
All
Ford, John B.
18
Merchant, Altaf
5
Jain, Varsha
4
Berry, Christopher
2
Burton, Scot
2
Gupta, Damini Goyal
2
Kees, Jeremy
2
LaTour, Michael S.
2
Sheehan, Kim Bartel
2
Bezbaruah, Subhalakshmi
1
Campbell, Colin L.
1
Clarke, Irvine
1
Dianoux, Christian
1
Dutt, Ashutosh
1
Ford, John
1
Ford, John D.
1
Herrmann, Jean-Luc
1
Koorank Beheshti, Mohammadali
1
LaTour, Kathryn A.
1
Luong, Vinh
1
Mueller, Barbara
1
Mueller, Sophia
1
Mukherji, Prokriti
1
Roy, Subhadip
1
Wadhwani, Ketan
1
West, Douglas C.
1
more ...
less ...
Published in...
All
Journal of advertising research
9
Journal of business research : JBR
4
Journal of advertising : official publication of the American Academy of Advertising
3
American business review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
2
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
3
How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
Saved in:
4
New insights in advertising strategy : editor's desk
Ford, John B.
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 351-352
Persistent link: https://www.econbiz.de/10012495729
Saved in:
5
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
6
What do we know about celebrity endorsement in advertising?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011875482
Saved in:
7
New investigations into creativity, data sharing, and influencers : high-impact themes and contributors propel advertising scholarship forward
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 103-104
Persistent link: https://www.econbiz.de/10013325462
Saved in:
8
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
Saved in:
9
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
10
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
