Similar Search Results

Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan

Prieler, Michael - 2016

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and...

Persistent link: https://www.econbiz.de/10012396674

Advertising in the aging society : understanding representations, practitioners, and consumers in Japan

Prieler, Michael; Kohlbacher, Florian - 2016

Persistent link: https://www.econbiz.de/10011419620

Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice

Berger, Jonah; Fitzsimons, Gráinne - In: Journal of marketing research : JMR 45 (2008) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10003696846

The role of consumer memory in advertising

Montgomery, Nicole Votolato; Unnava, H. Rao - In: The Sage handbook of advertising, (pp. 105-119). 2007

Persistent link: https://www.econbiz.de/10003570222

Creativity, attention and the memory for brands : an outdoor advertising field study

Wilson, Rick T.; Baack, Daniel W.; Till, Brian - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 232-261

Persistent link: https://www.econbiz.de/10011342937

Defensive reactions to slim female images in advertising : the moderating role of mode of exposure

Wan, Fang; Ansons, Tamara L.; Chattopadhyay, Amitava; … - In: Organizational behavior and human decision processes : … 120 (2013) 1, pp. 37-46

Persistent link: https://www.econbiz.de/10009717889

Culture, cognitive style and consumer response to informational vs. transformational advertising among East Asians : evidence from the PRC

Cui, Geng; Liu, Hongyan; Yang, Xiaoyan; Wang, Haizhong - In: Asia Pacific business review 19 (2013) 1, pp. 16-31

Persistent link: https://www.econbiz.de/10009717926

The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in advertising

Mostafa, Mohamed M. - In: Journal of marketing communications 19 (2013) 5, pp. 341-359

Persistent link: https://www.econbiz.de/10010227709

The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181

Persistent link: https://www.econbiz.de/10011445982

Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load

Evans, Nathaniel J.; Hoy, Mariea Grubbs - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 146-164

Persistent link: https://www.econbiz.de/10011529750

1
2
3
4
5
6
7
8
9
10
Next
Last