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Audio design in branding and advertising

Rodero, Emma; Larrea, Olatz - In: Innovation in advertising and branding communication, (pp. 69-85). 2021

Persistent link: https://www.econbiz.de/10012391633

Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding

Silas, Sebastian; Baker, David John; Müllensiefen, … - In: Journal of advertising research 64 (2024) 2, pp. 192-212

Persistent link: https://www.econbiz.de/10014576995

Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement

Scott, Shawn P.; Sheinin, Daniel; Labrecque, Lauren I. - In: The journal of product & brand management 31 (2022) 7, pp. 1091-1103

Persistent link: https://www.econbiz.de/10013429053

Disentangling effects of subjective and objective characteristics of advertising music

Liu, Gordon; Abolhasani, Morteza; Hang, Haiming - In: European journal of marketing 56 (2022) 4, pp. 1153-1183

Persistent link: https://www.econbiz.de/10013350955

When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea

Hong, You Jeong; Choi, Beomjoon; Lee, Kyogu - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1991-2011

Persistent link: https://www.econbiz.de/10014430197

I've heard that brand before : the role of music recognition on consumer choice

Anglada-Tort, Manuel; Schofield, Kerry; Trahan, Tabitha; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1567-1587

Persistent link: https://www.econbiz.de/10013484607

Music to the ears : the role of sonic branding in advertising

Kemp, Elyria; Cho, Yoon-Na; Bui, M̃y; Kintzer, Alex - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1039-1059

Persistent link: https://www.econbiz.de/10015050106

The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site

Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306

Persistent link: https://www.econbiz.de/10012203297

Native Advertising in Online News : Tradeoffs among Clicks, Brand Recognition and Website Trustworthiness

Aribarg, Anocha; Schwartz, Eric M. - 2019

Native advertising is a type of online advertising matching the form and function of the platform on which it appears. In managerial practice, the choice between display and in-feed native advertising presents brand advertisers and online news publishers with conflicting objectives. While...

Persistent link: https://www.econbiz.de/10014120515

Towards a common terminology for music branding campaigns

Herzog, Martin; Lepa, Steffen; Egermann, Hauke; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 176-209

Persistent link: https://www.econbiz.de/10012178700

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