Similar Search Results

How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog

De Jans, Steffi; Cauberghe, Veroline; Hudders, Liselot - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 309-325

Persistent link: https://www.econbiz.de/10012004045

Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos

Evans, Nathaniel J.; Hoy, Mariea Grubbs; Childers, … - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 326-346

Persistent link: https://www.econbiz.de/10012004047

Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising

Veirman, Marijke de; Hudders, Liselot - In: International journal of advertising : the review of … 39 (2020) 1, pp. 94-130

Persistent link: https://www.econbiz.de/10012200474

Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context

Myers, Susan Wesson; Syrdal, Holly A.; Mahto, Raj V.; … - In: Technological forecasting & social change : an … 191 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014334832

How much influencer marketing is undisclosed? : evidence from Twitter

Ershov, Daniel; He, Yanting; Seiler, Stephan - 2023

We quantify the prevalence of undisclosed influencer posts on Twitter across a large set of brands based on a unique data set of over 100 million posts. We develop a novel method to detect undisclosed influencer posts and find that 96% of influencer posts are not disclosed as such. Despite...

Persistent link: https://www.econbiz.de/10014422653

A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...

Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439

Persistent link: https://www.econbiz.de/10014425236

How much influencer marketing is undisclosed? : evidence from twitter

Ershov, Daniel; He, Yanting; Seiler, Stephan - 2023

Persistent link: https://www.econbiz.de/10014388879

The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs

Darmawan, Ida; Huh, Jisu - In: Journal of global marketing 35 (2022) 1, pp. 21-36

Persistent link: https://www.econbiz.de/10012821770

More than meets the eye : the functional components underlying influencer marketing

Campbell, Colin L.; Farrell, Justine Rapp - In: Business horizons 63 (2020) 4, pp. 469-479

Persistent link: https://www.econbiz.de/10012287569

Disclosure of vlog advertising targeted to children

De Jans, Steffi; Hudders, Liselot - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 1-19

Persistent link: https://www.econbiz.de/10012432329